Conversion API sending ViewContent events with empty fbc parameter

  • Resolved panconpescao

    (@panconpescao)


    9 months ago

    I was checking the meta pixel and noticed that one of my issues was that the conversions API was sending empty FBC parameters.

    Using the pixel helper, I clicked on an ad we have on Instagram, and that’s the data I got. I’m missing the fbc. How can I request it?

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  • Plugin Support pixelyoursitesupport

    (@pixelyoursitesupport)

    9 months ago

    We have a dedicated video that explains the various reasons why an fbc parameter might not be sent. You can watch it here: https://www.youtube.com/watch?v=Dn5Bbr34FGE

    The fbc parameter is generated and stored in the visitor’s browser as a cookie, and it is tracked by the Facebook Pixel script. If Automatic Advanced Matching is enabled in your Events Manager, the Facebook Pixel will attempt to collect user data when available.

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