Title: A quantum shift…
Last modified: February 17, 2020

---

# A quantum shift…

 *  [Frederick Van](https://wordpress.org/support/users/frederick-van/)
 * (@frederick-van)
 * [6 years, 4 months ago](https://wordpress.org/support/topic/a-quantum-shift/)
 * Groundhogg represents a quantum shift in how we, as marketers, should be thinking
   about our technology stack. One of the most important, and expensive components
   have always been paying “by the lead” for email list hosting. This has always
   rubbed me the wrong way because, in the end, it doesn’t cost any more to host
   100 leads versus 10,000. But services tend to charge crazy prices as your list
   grows. Essentially taxing you for success. That has always felt a little parasitic.
   And to top it off, they all have “EULAs” that restrict certain kinds of marketing…
   Affiliate, etc.
 * Enter Groundhogg… now, instead of renting, you OWN. There are no list size limitations,
   or EULAs to contend with. GH takes some effort to set up, but that’s a one-time
   investment and after that, the integration with your WordPress user database 
   and other things makes GH a head-slapping no-brainer.
 * GH feels a little like what buying expensive veggies from Whole Foods, versus
   tending your own garden must feel like.

The topic ‘A quantum shift…’ is closed to new replies.

 * ![](https://ps.w.org/groundhogg/assets/icon-256x256.png?rev=2692093)
 * [Groundhogg — CRM, Newsletters, and Marketing Automation](https://wordpress.org/plugins/groundhogg/)
 * [Frequently Asked Questions](https://wordpress.org/plugins/groundhogg/#faq)
 * [Support Threads](https://wordpress.org/support/plugin/groundhogg/)
 * [Active Topics](https://wordpress.org/support/plugin/groundhogg/active/)
 * [Unresolved Topics](https://wordpress.org/support/plugin/groundhogg/unresolved/)
 * [Reviews](https://wordpress.org/support/plugin/groundhogg/reviews/)

 * 0 replies
 * 1 participant
 * Last reply from: [Frederick Van](https://wordpress.org/support/users/frederick-van/)
 * Last activity: [6 years, 4 months ago](https://wordpress.org/support/topic/a-quantum-shift/)