Hi,
I can have a look at your site if you could tell me how to place an order without the need to actually pay for the products?
Hi Thomas,
You can use direct bank transfer option. It does redirect to same thank you page but the order status will stay on hold. I think it should still consider it has conversion?
I placed a test order and I see both your Google Ads conversion code firing and your Google Ads dyn remarketing tag:
https://tinyurl.com/y7tbv8mq
https://tinyurl.com/y9375q8c
Hi Thomas,
Thank you for taking time and checking. Yes, I added everything according to GTM4WP guides. Checked it with tag assistant and got same results as you. GA shows order under goals and ecommerce section well. But no info gets into adwords, no conversions, no info at all.
Plugin seems to work fine and I must have some other issue, just no idea where to look it.
Thanks once again.
Just one more idea: double check your conversion ID and label.
Even if you are missing or changing one letter, we will see that technically everything is OK however data will not arrive into your Google Ads account
Yes, they are same. Checked that as well.
I do not need to add any manual code, the plugin should do all the work, right?
Secondly, I was thinking maybe its because I’m using GA universal, not global tag. Tag assistant shows that theres gtag as well, but I have not installed it myself. At least not to my knowledge.
Yes, you do not need to add any gtag() code, but GTM4WP is not adding it, GTM itself will fire the correct tracking code. And as far as I can see, it is fired but for some reasons, it is not arriving to your Google Ads account.
Universal Analytics is the version of Google Analytics (aka GA3), Global site tag is one way to implement Universal Analytics, you do not need this in order to have proper Google Ads conversion tracking.
Thanks for your thoughts. I will go over everything once again. No idea why the data is not arriving to Google ads. I’m quite out of thoughts because everything looks correct. Maybe setting it up from scratch is good idea.
Hi Thomas,
It seems like ecommerce events script is ran after the tag manager base code. Ecommerce purchase script should be running before the base code and it might be the cause of my issue. Because all the info seems correct but nothing still gets into adwords.
It depends on which event you are using.
gtm4wp.orderCompletedEEC is actually incorporated into the initial data layer push so it is fired around container load.
purchase is firing a bit later as this is generated using a JS code run after the container code.
But if you use the proper event name, it should work, just make sure you read either the GA3 style data layer variables with gtm4wp.orderCompletedEEC or the GA4 style data layer variables with the purchase event.
