Title: Audiences hugely differ from stats Last modified: June 27, 2017 --- # Audiences hugely differ from stats * [Anna](https://wordpress.org/support/users/ann-castro/) * (@ann-castro) * [8 years, 10 months ago](https://wordpress.org/support/topic/audiences-hugely-differ-from-stats/) * Hey, I’ve set-up events and audiences, but the numbers they’re putting out are hugely off. For example: I have had close to 7000 visitors on my website in the last 90 days. According to pixel caffeine I had 20. So obviously there is something wrong, but I am unable to figure out what. * I tried to set-up an audience without using events as I thought maybe I made a mistake there. Whilst it improved the problem somewhat there’s still a huge difference with 7000 visitors yielding only 2400 audience. * Any idea what is going on? Viewing 15 replies - 1 through 15 (of 23 total) 1 [2](https://wordpress.org/support/topic/audiences-hugely-differ-from-stats/page/2/?output_format=md) [→](https://wordpress.org/support/topic/audiences-hugely-differ-from-stats/page/2/?output_format=md) * [osherezra3363](https://wordpress.org/support/users/osherezra3363/) * (@osherezra3363) * [8 years, 10 months ago](https://wordpress.org/support/topic/audiences-hugely-differ-from-stats/#post-9268591) * Hey ann, Same Problem as well just posted that as well hah From What I had experience with and still, this doesn’t solves the issue, or better way of sayingthis the mystery, on why this is happening. * conciser using “contains” instead of “equals” ( in the url section). because url sometimes change. and if you are using “equals” it will only collect exactly what you entreated. * like mentioned above this is just tip Iv learned from someone passing it on, But it didnt solved the issue, but maybe it can, I dont know, lets hope for the best 🙂 Have a great day * Thread Starter [Anna](https://wordpress.org/support/users/ann-castro/) * (@ann-castro) * [8 years, 10 months ago](https://wordpress.org/support/topic/audiences-hugely-differ-from-stats/#post-9268623) * Thank you. I am using contains and have this issue regardless. So the problem must lie somewhere else. I was told by support that a technician would be in touch with me, if I posted my problem here … still waiting. * Take care. 🙂 * Plugin Author [Antonino Scarfì](https://wordpress.org/support/users/antoscarface/) * (@antoscarface) * [8 years, 10 months ago](https://wordpress.org/support/topic/audiences-hugely-differ-from-stats/#post-9269040) * Hi, * could you please share the configuration of custom audience you created? Are there filters? How are they configured? * Let me know, thanks 🙂 * Thread Starter [Anna](https://wordpress.org/support/users/ann-castro/) * (@ann-castro) * [8 years, 10 months ago](https://wordpress.org/support/topic/audiences-hugely-differ-from-stats/#post-9269083) * Hi, I just saw even my new audience which I set-up yesterday and that was showing 2400 visitors is now down to 20. Major problem there. Is there anywhere I can send you screenshots of my backend? - This reply was modified 8 years, 10 months ago by [Anna](https://wordpress.org/support/users/ann-castro/). * [osherezra3363](https://wordpress.org/support/users/osherezra3363/) * (@osherezra3363) * [8 years, 10 months ago](https://wordpress.org/support/topic/audiences-hugely-differ-from-stats/#post-9269797) * you can use this site [upload images here](http://imgur.com/a/ehcCv) * and when you are posting back to reply just click the link button above and paste it 🙂 * Thread Starter [Anna](https://wordpress.org/support/users/ann-castro/) * (@ann-castro) * [8 years, 10 months ago](https://wordpress.org/support/topic/audiences-hugely-differ-from-stats/#post-9269864) * Thank you. I’d prefer to show that info just to the technical support and not publicly if possible. * Plugin Author [Antonino Scarfì](https://wordpress.org/support/users/antoscarface/) * (@antoscarface) * [8 years, 10 months ago](https://wordpress.org/support/topic/audiences-hugely-differ-from-stats/#post-9269997) * You could just explain to me writing what you set in the fields of custom audience and what filters you added. * Thread Starter [Anna](https://wordpress.org/support/users/ann-castro/) * (@ann-castro) * [8 years, 10 months ago](https://wordpress.org/support/topic/audiences-hugely-differ-from-stats/#post-9270061) * sure. I have several. Let’s start with the simplest as all of my audiences are suffering from the same problem: * Retention: 180 days URL to include: URL contains: members.dievogelschule.com URL to exclude: none Filters: none * Plugin Author [Antonino Scarfì](https://wordpress.org/support/users/antoscarface/) * (@antoscarface) * [8 years, 10 months ago](https://wordpress.org/support/topic/audiences-hugely-differ-from-stats/#post-9272656) * Have you tried to create this custom audience from facebook ads manager directly? In order to understand if it’s a bug of plugin when creating custom audience from admin or it’s something wrong in the custom audience configuration. * Let me know, thanks. * Thread Starter [Anna](https://wordpress.org/support/users/ann-castro/) * (@ann-castro) * [8 years, 10 months ago](https://wordpress.org/support/topic/audiences-hugely-differ-from-stats/#post-9272689) * ok. we might be getting closer to the problem: In the Pixel Caffeine dashboard it shows my pixel installed. It is the correct pixel and says: “Automatic facebook connection” after it. But when I check facebook pixel helper, it says: “No pixels found on subdomain.mysite.com” * Any ideas why that may be and how to fix it? * Ps I just checked in pixel caffeine general settings and everything is “green” Trakcing is on and every thing is connected. * On facebook itself it also cannot find the subdomain when I try to set-up a custom audience for it. - This reply was modified 8 years, 10 months ago by [Anna](https://wordpress.org/support/users/ann-castro/). * Plugin Author [Antonino Scarfì](https://wordpress.org/support/users/antoscarface/) * (@antoscarface) * [8 years, 10 months ago](https://wordpress.org/support/topic/audiences-hugely-differ-from-stats/#post-9277218) * Try to open the dev console in your browser (see here how to [https://webmasters.stackexchange.com/questions/8525/how-do-i-open-the-javascript-console-in-different-browsers](https://webmasters.stackexchange.com/questions/8525/how-do-i-open-the-javascript-console-in-different-browsers)) and switch to the “Console” tab. Let me know if there are some errors there. * Otherwise, it would be better if you are able to share me the website URL 🙂 Thanks. * Thread Starter [Anna](https://wordpress.org/support/users/ann-castro/) * (@ann-castro) * [8 years, 10 months ago](https://wordpress.org/support/topic/audiences-hugely-differ-from-stats/#post-9277249) * Hey, I have done that. And there were two errors. I have since disabled pixel caffeine and installed the pixel code into the header.php. That made the errors disappear. So the issue had definitely something to do with pixel caffeine. I guess the next step would be to deinstall it. Download it new and start all over? * Thread Starter [Anna](https://wordpress.org/support/users/ann-castro/) * (@ann-castro) * [8 years, 10 months ago](https://wordpress.org/support/topic/audiences-hugely-differ-from-stats/#post-9277250) * ps my website is members.dievogelschule.com * Plugin Author [Antonino Scarfì](https://wordpress.org/support/users/antoscarface/) * (@antoscarface) * [8 years, 10 months ago](https://wordpress.org/support/topic/audiences-hugely-differ-from-stats/#post-9277391) * Could you please paste here the two errors you have? In the website URL I don’t see the pixel caffeine activated. * Thread Starter [Anna](https://wordpress.org/support/users/ann-castro/) * (@ann-castro) * [8 years, 10 months ago](https://wordpress.org/support/topic/audiences-hugely-differ-from-stats/#post-9277446) * Yes. because I deactivated it. * ![screenshot](https://i0.wp.com/members.dievogelschule.com/wp-content/uploads/ 2017/06/Screen-Shot-2017-06-30-at-12.10.30.png?ssl=1) Viewing 15 replies - 1 through 15 (of 23 total) 1 [2](https://wordpress.org/support/topic/audiences-hugely-differ-from-stats/page/2/?output_format=md) [→](https://wordpress.org/support/topic/audiences-hugely-differ-from-stats/page/2/?output_format=md) The topic ‘Audiences hugely differ from stats’ is closed to new replies. * ![](https://s.w.org/plugins/geopattern-icon/pixel-caffeine_e2ce0c.svg) * [Pixel Caffeine](https://wordpress.org/plugins/pixel-caffeine/) * [Frequently Asked Questions](https://wordpress.org/plugins/pixel-caffeine/#faq) * [Support Threads](https://wordpress.org/support/plugin/pixel-caffeine/) * [Active Topics](https://wordpress.org/support/plugin/pixel-caffeine/active/) * [Unresolved Topics](https://wordpress.org/support/plugin/pixel-caffeine/unresolved/) * [Reviews](https://wordpress.org/support/plugin/pixel-caffeine/reviews/) * 23 replies * 3 participants * Last reply from: [Antonino Scarfì](https://wordpress.org/support/users/antoscarface/) * Last activity: [8 years, 10 months ago](https://wordpress.org/support/topic/audiences-hugely-differ-from-stats/page/2/#post-9286678) * Status: not resolved