Title: Content sensible ad scripts?
Last modified: August 18, 2016

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# Content sensible ad scripts?

 *  [trig338](https://wordpress.org/support/users/trig338/)
 * (@trig338)
 * [19 years, 3 months ago](https://wordpress.org/support/topic/content-sensible-ad-scripts/)
 * Hi, I’m meeting with local companies to get them to advertise on my local community
   blog.
 * I want to offer them ad placement in posts based on whether the post mentions
   their brand in a positive or negative manner.
 * The way to do this could be an ad management plugin with a script that searches
   the post for keywords.
 * For example, if the post consist of the words Big Mac AND bad service the system
   withdraws the McDonalds ad and serves the Burger king one.
 * Anyone know, or heard of such a plugin or even just the idea?
 * EDIT: If anyone making this kind of plugin I volonteer for testing. I’m just 
   starting a hyperlocal site where advertisers are very sensitive when it comes
   to people madmouthing them online (also the opposite applies, which is good).
 * Cheers/ Jocke

Viewing 5 replies - 1 through 5 (of 5 total)

 *  [vkaryl](https://wordpress.org/support/users/vkaryl/)
 * (@vkaryl)
 * [19 years, 3 months ago](https://wordpress.org/support/topic/content-sensible-ad-scripts/#post-530329)
 * Wow. That would be VERY cool…. um. Never run across anything like that, I guess
   you could maybe talk to google? I’m not necessarily joking there – but you’d 
   want to be sure YOU got credit/payment for the idea….
 *  Thread Starter [trig338](https://wordpress.org/support/users/trig338/)
 * (@trig338)
 * [19 years, 3 months ago](https://wordpress.org/support/topic/content-sensible-ad-scripts/#post-530331)
 * I’ve been googling, for sure:) Well, it’s not a revolutionary idea really. I 
   think there are bigger systems that does this, only not for wordpress (i think).
 *  [davidchait](https://wordpress.org/support/users/davidchait/)
 * (@davidchait)
 * [19 years, 3 months ago](https://wordpress.org/support/topic/content-sensible-ad-scripts/#post-530439)
 * I’ve never heard of an advertising system that looked at the content to filter
   OUT advertisers. that’s rather difficult. how do you know “bad service” referred
   to mcdonalds, and not friendlys or something also mentioned in the article? you
   don’t without really complex language parsing, and I don’t know of anyone doing
   that (wouldn’t shock me if someone WAS, I just haven’t heard of it).
 * If you are writing the blog entries, you COULD tag them with custom fields to
   prevent certain ads from coming up… but that’s user-driven.
 * -d
 *  Thread Starter [trig338](https://wordpress.org/support/users/trig338/)
 * (@trig338)
 * [19 years, 3 months ago](https://wordpress.org/support/topic/content-sensible-ad-scripts/#post-530453)
 * I agree that a perfectly working solution is difficult to achieve. But even a
   blunt tool should raise some serious interest among advertisers. And with close
   monitoring you can prevent fouls ups and learn, and adjust the tool.
 * I would really like such a tool.
 *  [davidchait](https://wordpress.org/support/users/davidchait/)
 * (@davidchait)
 * [19 years, 3 months ago](https://wordpress.org/support/topic/content-sensible-ad-scripts/#post-530544)
 * you could use phpAdsNew (or whatever it renamed itself to… OpenAds or something
   like that), and set up exclusionary ‘tags’ in custom fields of each post, and
   have your ad-display code in your custom theme grab those fields, and pass them
   to OpenAds for exclusion. Something like that should work, already very possible.
 * Anything beyond that, into machine-automated realm, isn’t very realistic in the
   next decade I’d guess… 😉
 * -d

Viewing 5 replies - 1 through 5 (of 5 total)

The topic ‘Content sensible ad scripts?’ is closed to new replies.

## Tags

 * [building](https://wordpress.org/support/topic-tag/building/)
 * [management](https://wordpress.org/support/topic-tag/management/)

 * 5 replies
 * 3 participants
 * Last reply from: [davidchait](https://wordpress.org/support/users/davidchait/)
 * Last activity: [19 years, 3 months ago](https://wordpress.org/support/topic/content-sensible-ad-scripts/#post-530544)
 * Status: not resolved

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