Title: Conversion api Event match quality Last modified: May 7, 2025 --- # Conversion api Event match quality * Resolved [Jason](https://wordpress.org/support/users/galapogos01/) * (@galapogos01) * [12 months ago](https://wordpress.org/support/topic/conversion-api-event-match-quality-2/) * Like the user in [https://wordpress.org/support/topic/conversion-api-event-match-quality/](https://wordpress.org/support/topic/conversion-api-event-match-quality/) we also are being alerted to poor Conversion API event matches. * This plugin does access the Conversions API however does not appear to be adding External IDs or email. * Why wouldn’t the official Facebook plugin for WooCommerce provide this out of the box? * How do we go about getting this required data to Facebook to improve the results of our marketing campaigns? * Thanks, Jason Viewing 13 replies - 1 through 13 (of 13 total) * Plugin Support [Marija](https://wordpress.org/support/users/marijastuntcoders/) * (@marijastuntcoders) * [12 months ago](https://wordpress.org/support/topic/conversion-api-event-match-quality-2/#post-18455992) * Hello, thank you for reaching out! * The parameters are tracked within certain events (such as Initiate Checkout and Add to cart): * ![CleanShot 2025-05-07 at 10.42.55.png](https://mail.google.com/mail/u/0?ui=2& ik=b23a83cef5&attid=0.3&permmsgid=msg-a:r-272637897903749311&th=196a9f0c445ebb61& view=fimg&fur=ip&permmsgid=msg-a:r-272637897903749311&sz=s0-l75-ft&attbid=ANGjdJ_6N8NrdLJ- efnRy40WZrLB6ydWkSKAKM0nGczdciBb8BY1bv3gJMXCMVeeDw88R_4lY4cW5ABDG0TkstaQKd4ndkEnFBzFBDeKAbFuFaQO- Bk_1d4HyAxCuPs&disp=emb&realattid=ii_madoy12r2&zw) * Just to note – external ID is only added for a return customer, so it won’t be present every time. * Can you tell us how/where you noticed that the parameters are not being added? Also, please share your [system status report](https://woocommerce.com/document/understanding-the-woocommerce-system-status-report/) using [PrivateBin](https://privatebin.net/), to help us investigate the issue further. * Kind regards, Marija * Thread Starter [Jason](https://wordpress.org/support/users/galapogos01/) * (@galapogos01) * [12 months ago](https://wordpress.org/support/topic/conversion-api-event-match-quality-2/#post-18458283) * Thanks [@marijastuntcoders](https://wordpress.org/support/users/marijastuntcoders/), * A Facebook team member told me while reviewing our account on a call. * Does External ID get added when a user provides one — ie. on login, or on checkout? * Plugin Support [Marija](https://wordpress.org/support/users/marijastuntcoders/) * (@marijastuntcoders) * [11 months, 4 weeks ago](https://wordpress.org/support/topic/conversion-api-event-match-quality-2/#post-18461437) * Hi [@galapogos01](https://wordpress.org/support/users/galapogos01/) * The External ID is added when a user creates an order, and saved for the next time when they access the site. * Regarding the missing parameters, we will need more information on what event/ when they are not being added so that we can troubleshoot this issue further. * Kind regards, Marija * Thread Starter [Jason](https://wordpress.org/support/users/galapogos01/) * (@galapogos01) * [11 months, 4 weeks ago](https://wordpress.org/support/topic/conversion-api-event-match-quality-2/#post-18462399) * Thanks [@marijastuntcoders](https://wordpress.org/support/users/marijastuntcoders/), * How would we get the External ID to be sent for all logged in sessions, not just on order submission? * Plugin Support [Marija](https://wordpress.org/support/users/marijastuntcoders/) * (@marijastuntcoders) * [11 months, 3 weeks ago](https://wordpress.org/support/topic/conversion-api-event-match-quality-2/#post-18467298) * Hi [@galapogos01](https://wordpress.org/support/users/galapogos01/) ,  * The external ID is added to other events as well, it’s only first generated when an order is placed. * Are you not seeing it show up in some events? If that’s the case you can share your Pixel ID so that the Dev team can look into it. * Kind regards, Marija * Plugin Support [Marija](https://wordpress.org/support/users/marijastuntcoders/) * (@marijastuntcoders) * [11 months, 2 weeks ago](https://wordpress.org/support/topic/conversion-api-event-match-quality-2/#post-18478170) * Hi Jason, * Just wanted to follow up and check if you are still experiencing this issue? If you are, can you share your Pixel ID so that the Dev team can look into the issue further? * Kind regards, Marija * Thread Starter [Jason](https://wordpress.org/support/users/galapogos01/) * (@galapogos01) * [11 months, 2 weeks ago](https://wordpress.org/support/topic/conversion-api-event-match-quality-2/#post-18482572) * How do I share that with you securely? * Plugin Support [Marija](https://wordpress.org/support/users/marijastuntcoders/) * (@marijastuntcoders) * [11 months, 2 weeks ago](https://wordpress.org/support/topic/conversion-api-event-match-quality-2/#post-18483410) * Hi Jason, * If you are seeing a discrepancy in your events, you can send the Pixel ID to the official [woosupport@meta.com](https://wordpress.org/support/topic/conversion-api-event-match-quality-2/woosupport@meta.com?output_format=md) email address. Please include the ticket title/url as well, and let us know once you have sent it. * Kind regards, Marija * Plugin Support [Marija](https://wordpress.org/support/users/marijastuntcoders/) * (@marijastuntcoders) * [11 months, 1 week ago](https://wordpress.org/support/topic/conversion-api-event-match-quality-2/#post-18495771) * Hi Jason, just wanted to follow up and check if you are still experiencing this issue? If so, please share your Pixel ID to the [woosupport@meta.com](https://wordpress.org/support/topic/conversion-api-event-match-quality-2/woosupport@meta.com?output_format=md) email address, and let us know once it has been sent. * Kind regards, Marija * Thread Starter [Jason](https://wordpress.org/support/users/galapogos01/) * (@galapogos01) * [11 months, 1 week ago](https://wordpress.org/support/topic/conversion-api-event-match-quality-2/#post-18496472) * Thanks Marija, I have emailed the inbox with the details of this problem. * Cheers, Jason * Plugin Support [Marija](https://wordpress.org/support/users/marijastuntcoders/) * (@marijastuntcoders) * [11 months ago](https://wordpress.org/support/topic/conversion-api-event-match-quality-2/#post-18505204) * Hi Jason, * The Dev team has looked into this, and here is what they found: - The Purchase event’s email parameter is being shared, if you are not seeing it in the ViewContent events, it’s due to the users not being logged in to your website when viewing an item. - The External ID parameter is disabled via the Pixel Settings > Automatic Website Matching section, you should enable it in order to share the External ID parameter with Meta when it’s available. * Please let us know if there’s anything else we can assist you with. * Kind regards, Marija * Thread Starter [Jason](https://wordpress.org/support/users/galapogos01/) * (@galapogos01) * [11 months ago](https://wordpress.org/support/topic/conversion-api-event-match-quality-2/#post-18505636) * Thanks for your help! I’ve enabled this, hopefully our score improves. * Cheers, Jason - This reply was modified 11 months ago by [Jason](https://wordpress.org/support/users/galapogos01/). - This reply was modified 11 months ago by [Jason](https://wordpress.org/support/users/galapogos01/). * Plugin Support [Marija](https://wordpress.org/support/users/marijastuntcoders/) * (@marijastuntcoders) * [10 months, 4 weeks ago](https://wordpress.org/support/topic/conversion-api-event-match-quality-2/#post-18506887) * You are welcome, Jason! * Feel free to reach out again if you need further assistance. * Kind regards, Marija Viewing 13 replies - 1 through 13 (of 13 total) The topic ‘Conversion api Event match quality’ is closed to new replies. * ![](https://ps.w.org/facebook-for-woocommerce/assets/icon.svg?rev=3469606) * [Meta for WooCommerce](https://wordpress.org/plugins/facebook-for-woocommerce/) * [Support Threads](https://wordpress.org/support/plugin/facebook-for-woocommerce/) * [Active Topics](https://wordpress.org/support/plugin/facebook-for-woocommerce/active/) * [Unresolved Topics](https://wordpress.org/support/plugin/facebook-for-woocommerce/unresolved/) * [Reviews](https://wordpress.org/support/plugin/facebook-for-woocommerce/reviews/) * 13 replies * 2 participants * Last reply from: [Marija](https://wordpress.org/support/users/marijastuntcoders/) * Last activity: [10 months, 4 weeks ago](https://wordpress.org/support/topic/conversion-api-event-match-quality-2/#post-18506887) * Status: resolved