Title: Conversion tracking issue
Last modified: March 16, 2021

---

# Conversion tracking issue

 *  Resolved [jamiek47](https://wordpress.org/support/users/jamiek47/)
 * (@jamiek47)
 * [5 years, 2 months ago](https://wordpress.org/support/topic/conversion-tracking-issue/)
 * Hi,
 * I have a new site that has now had two conversions from ads that show up in Google
   Analytics but are not showing as conversions in Google Ad reporting.
 * I have done a test transaction and can see on the order received page the Google
   Ads Conversion ID and a separate script section for the Google Ads Conversion
   Label are present.
 * If the code is present on the checkout page, what else could be causing the issue?
   I don’t have any WordPress cache plugin installed.
 * I did notice the code Google Ads wants me to add vs what this plugin includes
   is different.
 * For example Google Ads sets the event as ‘conversion’ and the plugin sets it 
   as ‘purchase’. There are also a number of notable differences in the code formatting,
   please see below.
 * This plugin includes the below.
 * `gtag('event', 'purchase', {"send_to":[["AW-XXXXXXXXX\/XXXXXXXXX"]],"transaction_id":"
   2417","currency":"GBP","discount":0,"items":[{"id":"2388","quantity":1,"price":
   11,"google_business_vertical":"retail"}],"value":11.95,"aw_merchant_id":"XXXXXXXXX","
   aw_feed_country":"GB","aw_feed_language":"EN","new_customer":true});`
 * Google ads wants me to use the below.
 *     ```
       <!-- Event snippet for Purchase conversion page -->
       <script>
         gtag('event', 'conversion', {
             'send_to': 'AW-XXXXXXXXX/XXXXXXXXX',
             'value': 1.0,
             'currency': 'GBP',
             'transaction_id': ''
         });
       </script>
       ```
   
 * Thanks,
    Jamie

Viewing 7 replies - 1 through 7 (of 7 total)

 *  Plugin Author [alekv](https://wordpress.org/support/users/alekv/)
 * (@alekv)
 * [5 years, 2 months ago](https://wordpress.org/support/topic/conversion-tracking-issue/#post-14188985)
 * Hi Jamie
 * Possible reasons why conversions don’t show up in Google Ads in our [FAQ](https://docs.woopt.com/wgact/#/faq?id=no-conversions-are-being-reported-in-google-ads).
 * > For example Google Ads sets the event as ‘conversion’ and the plugin sets it
   > as ‘purchase’.
 * If you connect your Google Merchant Center (which you did, I can see that from
   the conversion code you’ve sent), then the conversion pixel must follow a different
   specification which reports the event as `purchase`. Please have a look at Google’s
   [documentation](https://support.google.com/google-ads/answer/9028614#zippy=%2Cinstall-with-global-site-tag).
 * The formatting is not a problem. It simply must be a valid JavaScript formatting
   which our plugin outputs correctly. You can test this [here](https://esprima.org/demo/validate.html)
   if you like.
 * Please follow the testing procedure exactly, then you should get a valid test:
   [Test conversion](https://docs.woopt.com/wgact/#/test-order)
 * Let me know how it goes.
    -  This reply was modified 5 years, 2 months ago by [alekv](https://wordpress.org/support/users/alekv/).
    -  This reply was modified 5 years, 2 months ago by [alekv](https://wordpress.org/support/users/alekv/).
    -  This reply was modified 5 years, 2 months ago by [alekv](https://wordpress.org/support/users/alekv/).
 *  Thread Starter [jamiek47](https://wordpress.org/support/users/jamiek47/)
 * (@jamiek47)
 * [5 years, 2 months ago](https://wordpress.org/support/topic/conversion-tracking-issue/#post-14199772)
 * Ok thanks.
 * I have done a test yesterday but forget to uncheck the order deduplication so
   have done another test just now.
 * Hopefully this one shows up!
 * Cheers,
    Jamie
 *  Plugin Author [alekv](https://wordpress.org/support/users/alekv/)
 * (@alekv)
 * [5 years, 2 months ago](https://wordpress.org/support/topic/conversion-tracking-issue/#post-14199787)
 * Good. Let me know how it goes.
 *  Thread Starter [jamiek47](https://wordpress.org/support/users/jamiek47/)
 * (@jamiek47)
 * [5 years, 2 months ago](https://wordpress.org/support/topic/conversion-tracking-issue/#post-14205916)
 * Nothing has come through yet for either of the tests.
 * Could the issue be because the gtag JS file code is placed after the adwords 
   conversion code?
 * I am using the official WooCommerce Google Analytics Integration plugin for that.
   I can see both test conversions appearing in my Google Analytics e-commerce reporting.
 * Starting to lose hope I am going to get this working :/
 *  Plugin Author [alekv](https://wordpress.org/support/users/alekv/)
 * (@alekv)
 * [5 years, 2 months ago](https://wordpress.org/support/topic/conversion-tracking-issue/#post-14205943)
 * Could you send me the debug information from the support page to [support@wolfundbaer.ch](https://wordpress.org/support/topic/conversion-tracking-issue/support@wolfundbaer.ch?output_format=md)?
 *  Thread Starter [jamiek47](https://wordpress.org/support/users/jamiek47/)
 * (@jamiek47)
 * [5 years, 2 months ago](https://wordpress.org/support/topic/conversion-tracking-issue/#post-14206008)
 * Just emailed you.
 * Thanks,
    Jamie
 *  Plugin Author [alekv](https://wordpress.org/support/users/alekv/)
 * (@alekv)
 * [5 years, 2 months ago](https://wordpress.org/support/topic/conversion-tracking-issue/#post-14283612)
 * The problem has been reported to be fixed.

Viewing 7 replies - 1 through 7 (of 7 total)

The topic ‘Conversion tracking issue’ is closed to new replies.

 * ![](https://ps.w.org/woocommerce-google-adwords-conversion-tracking-tag/assets/
   icon-256x256.png?rev=2704744)
 * [Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing](https://wordpress.org/plugins/woocommerce-google-adwords-conversion-tracking-tag/)
 * [Frequently Asked Questions](https://wordpress.org/plugins/woocommerce-google-adwords-conversion-tracking-tag/#faq)
 * [Support Threads](https://wordpress.org/support/plugin/woocommerce-google-adwords-conversion-tracking-tag/)
 * [Active Topics](https://wordpress.org/support/plugin/woocommerce-google-adwords-conversion-tracking-tag/active/)
 * [Unresolved Topics](https://wordpress.org/support/plugin/woocommerce-google-adwords-conversion-tracking-tag/unresolved/)
 * [Reviews](https://wordpress.org/support/plugin/woocommerce-google-adwords-conversion-tracking-tag/reviews/)

## Tags

 * [conversion](https://wordpress.org/support/topic-tag/conversion/)
 * [tracking](https://wordpress.org/support/topic-tag/tracking/)

 * 7 replies
 * 2 participants
 * Last reply from: [alekv](https://wordpress.org/support/users/alekv/)
 * Last activity: [5 years, 2 months ago](https://wordpress.org/support/topic/conversion-tracking-issue/#post-14283612)
 * Status: resolved