Title: [Dev] add filter after WordPress formatting Last modified: August 22, 2016 --- # [Dev] add filter after WordPress formatting * [No3x](https://wordpress.org/support/users/no3x/) * (@no3x) * [11 years, 10 months ago](https://wordpress.org/support/topic/dev-add-filter-after-wordpress-formatting/) * Hi there, * the ads were not inserted into my posts because I simply don’t format each post with `

`. WordPress is doing that for me with the formatting function [wpautop](http://codex.wordpress.org/Function_Reference/wpautop). Therefore my HTML is fine with `

's` on the frontend. So what’s the point? Your plugin hooks into the_content before the `

` are automatically added but also checks for `

`. In my case at that point in time there are 0 `

` and so the plugin doesn’t adds an ad. The reason for this is that wpautop has the priority 12 and your filter for `the_content` 10 (default priority). * In summary please change `add_filter('the_content', 'process_content');` to ` add_filter('the_content', 'process_content', 25);` * [https://wordpress.org/plugins/quick-adsense/](https://wordpress.org/plugins/quick-adsense/) The topic ‘[Dev] add filter after WordPress formatting’ is closed to new replies. * ![](https://ps.w.org/quick-adsense/assets/icon-256x256.png?rev=2682075) * [Quick Adsense](https://wordpress.org/plugins/quick-adsense/) * [Frequently Asked Questions](https://wordpress.org/plugins/quick-adsense/#faq) * [Support Threads](https://wordpress.org/support/plugin/quick-adsense/) * [Active Topics](https://wordpress.org/support/plugin/quick-adsense/active/) * [Unresolved Topics](https://wordpress.org/support/plugin/quick-adsense/unresolved/) * [Reviews](https://wordpress.org/support/plugin/quick-adsense/reviews/) * 0 replies * 1 participant * Last reply from: [No3x](https://wordpress.org/support/users/no3x/) * Last activity: [11 years, 10 months ago](https://wordpress.org/support/topic/dev-add-filter-after-wordpress-formatting/) * Status: not resolved