Email button link

So a lot of care goes into how email sharing works today…

On mobile, AddToAny already skips the email redirect and opens directly (except for a customized email template currently). This works well because there’s almost always an email app setup to handle email on mobile.

On desktop, AddToAny email sharing opens in a new tab to avoid issues with web-based email clients that the majority of users use. Opening a web-based client directly will navigate away from the current page in major browsers, which isn’t a good user experience and certainly isn’t ideal for publishers. Not all web-based clients are designed for use in a popup window, so AddToAny doesn’t use a popup for the standard email service.