Feature request: multiple pixels

  • Daniel Iser

    (@danieliser)


    8 years, 2 months ago

    @antoscarface – First thanks for the support. Honestly I would make some of these changes myself and submit prs if you were open.

    That said I’m curious what it would take to allow multiple pixels being set up.

    To clarify we use it for plugin sales and have multiple plugin lines that we manage separately. We are considering cross selling to users based on their purchases on our other properties, but I think the only way this is feasible (correct me if you know better way), would be to include multiple pixels and submit all eCommerce events to both etc.

    I know we might be able to use manually uploaded lookalikes, but that seems tough to manage as we continue to add new lines of products and grow.

    • This topic was modified 8 years, 2 months ago by Daniel Iser.
Viewing 3 replies - 1 through 3 (of 3 total)
  • Plugin Author Antonino Scarfì

    (@antoscarface)

    8 years, 2 months ago

    Hi,

    firstly, I think Facebook itself doesn’t allow to have multiple Pixel IDs in the same website, or better it’s not recommended: https://www.facebook.com/business/help/community/question/?id=10204947949538290

    Besides, I think you don’t need it because the only responsibility of Facebook Pixel is to collect users, with as more details as possible (the pixels have for example the website URL, product IDs, event fired, etc..) from your website and leave you to manage them in custom audiences, where you need to categorize them for the ads, with a custom combination of filters (so, only users have purchased a product, from a particular website or page, or stuff like that). This is the reason why we have built the “Custom Audience” section inside Pixel Caffeine, where you can create custom audiences where it’s easy to add WordPress related filters 🙂

    I hope my explanation will help you to understand better and make what you want to do in the correct way.

    Thread Starter Daniel Iser

    (@danieliser)

    8 years, 2 months ago

    @antoscarface – Not sure I followed, if we have 3 separate sites, 3 separate Facebook ad accounts and want to cross sell between users who purchased from site1 to users of the other 2.

    How could I target audience from site1 from site 3’s fb ad account?

    Also the link your provided specifically says one pixel per ad account, per website. Since we have 3 ad accounts that would mean it’s ok to have 3 pixels on the site if it was needed.

    • This reply was modified 8 years, 2 months ago by Daniel Iser.
    • This reply was modified 8 years, 2 months ago by Daniel Iser.
    Plugin Author Antonino Scarfì

    (@antoscarface)

    8 years, 2 months ago

    Ok sorry I missed the different FB Ad Account fact. Anyway, unfortunately, there isn’t a way to have multiple pixels in Pixel Caffeine.

    You might add manually a script in the pages with another pixel ID init, in this way:

    <script>
// One pixel ID
fbq('init', 12346789101112, aepc_pixel.user);
fbq('track', "PageView", aepc_pixel_args);

// Another pixel ID
fbq('init', 12346789101112, aepc_pixel.user);
fbq('track', "PageView", aepc_pixel_args);
</script>

    I don’t know exactly Facebook manages those, but I think every event fired after this, should be fired to all Pixel IDs initialized.
    Yet, you can’t select where to send a particular event.

    I hope it can help you.

Viewing 3 replies - 1 through 3 (of 3 total)

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