Title: Functionality_storage is denied
Last modified: January 18, 2026

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# Functionality_storage is denied

 *  Resolved [ornen](https://wordpress.org/support/users/ornen/)
 * (@ornen)
 * [3 months ago](https://wordpress.org/support/topic/functionality_storage-is-denied/)
 * I have tested the functionality of my consent banner using Google Tag Assistant
   in incognito mode. The result shows that functionality_storage is denied which
   it should not. I am using Opt-in mode. What could be wrong?
 * The page I need help with: _[[log in](https://login.wordpress.org/?redirect_to=https%3A%2F%2Fwordpress.org%2Fsupport%2Ftopic%2Ffunctionality_storage-is-denied%2F%3Foutput_format%3Dmd&locale=en_US)
   to see the link]_

Viewing 1 replies (of 1 total)

 *  Plugin Author [Krzysztof Planeta](https://wordpress.org/support/users/chrisplaneta/)
 * (@chrisplaneta)
 * [3 months ago](https://wordpress.org/support/topic/functionality_storage-is-denied/#post-18790716)
 * Hello Ornen
   Let’s start by saying that the value of functionality_storage (let’s
   call it FS for short) is not used by Google Analytics nor Ads. Google’s documentation
   does not even mention it. Here’s a link [https://developers.google.com/tag-platform/security/guides/consent?consentmode=advanced#gtag.js_1](https://developers.google.com/tag-platform/security/guides/consent?consentmode=advanced#gtag.js_1)
   However, the value of FS can be used by tags that are loaded via Google Tag Manager.
   Documentation link [https://developers.google.com/tag-platform/tag-manager/templates/consent-apis#implementation_example](https://developers.google.com/tag-platform/tag-manager/templates/consent-apis#implementation_example)
   However, Google is very unclear about the default value of FS. I don’t think 
   I remember seeing them recommend its default value.
 * One can argue, that this should be always set to default, since functionality
   = necessary. However, if so, then why is this value there in the first place?
 * However, if you look at it from a different angle, “functionality” can be used
   for personalisation purposes too. And since Personalisation is one of the categories
   of consents in WP FP, setting it to “granted” by default, would lead to setting
   up some non-essential cookies and collecting non-essential data.
 * I hope this makes things a little bit clearer.
 * Have a nice day
   Krzysztof PlanetaAuthor of WP Full Picture

Viewing 1 replies (of 1 total)

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 * 1 reply
 * 2 participants
 * Last reply from: [Krzysztof Planeta](https://wordpress.org/support/users/chrisplaneta/)
 * Last activity: [3 months ago](https://wordpress.org/support/topic/functionality_storage-is-denied/#post-18790716)
 * Status: resolved