Title: Google Analytics Error
Last modified: September 16, 2024

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# Google Analytics Error

 *  Resolved [vairp](https://wordpress.org/support/users/vairp/)
 * (@vairp)
 * [1 year, 8 months ago](https://wordpress.org/support/topic/google-analytics-error-15/)
 * Hello, We are running google ads and encounter the error as
 * **_End users in the European Economic Area (EEA) must provide consent for their
   personal data to be shared with Google for advertising purposes. When data is
   not marked as consented, it may impact ads personalisation and measurement._**
 * For this I wanted to ask is the google sit kit integration of google tag manager
   with plugin of consent banner like Complianz is enough?
 * What is the process?
 * Thanks.

Viewing 2 replies - 1 through 2 (of 2 total)

 *  Plugin Support [Adam Dunnage](https://wordpress.org/support/users/adamdunnage/)
 * (@adamdunnage)
 * [1 year, 8 months ago](https://wordpress.org/support/topic/google-analytics-error-15/#post-18016635)
 * Hi there [@vairp](https://wordpress.org/support/users/vairp/), thanks for your
   question about this. Because you are using Google Ads, you will need to configure
   consent mode within Site Kit. This was added based on changes to the [Digital Markets Act (DMA)](https://digital-markets-act.ec.europa.eu/about-dma_en)
   act regarding user consent.
 * The [Google EU user consent policy (EUUCP)](https://www.google.com/about/company/user-consent-policy/)
   requires site owners to implement consent mode for Ads and Analytics customers
   in the European Economic Area (EEA), Switzerland and the United Kingdom.
 * We have a [guide on Site Kits consent mode setting](https://sitekit.withgoogle.com/documentation/using-site-kit/consent-mode/),
   how it works and how to configure it. Please follow the guide to get set up with
   consent mode. If you have any further questions on this or anything else Site
   Kit then please don’t hesitate to ask.
 *  Plugin Support [Adam Dunnage](https://wordpress.org/support/users/adamdunnage/)
 * (@adamdunnage)
 * [1 year, 8 months ago](https://wordpress.org/support/topic/google-analytics-error-15/#post-18030553)
 * As we didn’t receive a response I’ll mark this as resolved. Feel free to [open a new support topic](https://wordpress.org/support/plugin/google-site-kit/#new-post)
   if you continue to encounter issues, or reopen this topic and we’d be happy to
   assist.

Viewing 2 replies - 1 through 2 (of 2 total)

The topic ‘Google Analytics Error’ is closed to new replies.

 * ![](https://ps.w.org/google-site-kit/assets/icon-256x256.png?rev=3141863)
 * [Site Kit by Google - Analytics, Search Console, AdSense, Speed](https://wordpress.org/plugins/google-site-kit/)
 * [Frequently Asked Questions](https://wordpress.org/plugins/google-site-kit/#faq)
 * [Support Threads](https://wordpress.org/support/plugin/google-site-kit/)
 * [Active Topics](https://wordpress.org/support/plugin/google-site-kit/active/)
 * [Unresolved Topics](https://wordpress.org/support/plugin/google-site-kit/unresolved/)
 * [Reviews](https://wordpress.org/support/plugin/google-site-kit/reviews/)

 * 2 replies
 * 2 participants
 * Last reply from: [Adam Dunnage](https://wordpress.org/support/users/adamdunnage/)
 * Last activity: [1 year, 8 months ago](https://wordpress.org/support/topic/google-analytics-error-15/#post-18030553)
 * Status: resolved