Great plugin with potential
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I’ve been using WooCommerce Analytics since its first release—before Order Attribution—and I’m very happy to use it every day.
To make it more complete and powerful, I think it’s missing a few key metrics:
- Comparative data for new vs. returning customers. It’s important to understand how these cohorts behave. For example, compare average order value between new and returning customers, or compare total spend by new customers vs. returning customers over a selected date range.
- Demographic data (country, language, age, gender, etc.).
- Visitors / sessions / page views. This is the most important missing data in WooCommerce Analytics: knowing how many people come to the site, which channels they come from, and which pages they visit.
If the team would like to discuss these suggestions, please let me know.
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