Title: Initial Qs
Last modified: August 21, 2016

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# Initial Qs

 *  Resolved [Martin](https://wordpress.org/support/users/rastarr/)
 * (@rastarr)
 * [12 years, 8 months ago](https://wordpress.org/support/topic/initial-qs/)
 * Just got a few questions on your plugin
 * 1. Am I right in saying that I need your (desktop) software to really use this
   plugin?
    2. How does the plugin and software compare with the likes of Google
   Experiments, in both predictions and logic? 3. What are the advantages of your
   plugin against Google Experiments?
 * Cheers
    Martin
 * [http://wordpress.org/plugins/marketing-optimizer/](http://wordpress.org/plugins/marketing-optimizer/)

Viewing 2 replies - 1 through 2 (of 2 total)

 *  Plugin Author [Active Marketing](https://wordpress.org/support/users/activeim/)
 * (@activeim)
 * [12 years, 8 months ago](https://wordpress.org/support/topic/initial-qs/#post-4118344)
 * **No, you do NOT need to sign up for the web app to use the plugin. It works 
   perfectly as-is.**
 * **Marketing Optimizer for WordPress vs. Google Content Experiments**
    Our system
   uses a rotation system that is similar to Google Experiments, in that it rotates
   based on the [epsilon greedy, or ‘multi-armed bandit’ method](http://en.wikipedia.org/wiki/Multi-armed_bandit#Semi-uniform_strategies).
   One key difference is that the Marketing Optimizer plugin allows for a user configurable
   ratio of exploration vs exploitation.
 * Marketing Optimizer for WordPress is **REALLY easy to use**, especially when 
   compared with Google Experiments. Just create variations inside the WordPress
   interface, using the editor that you are already familiar with. Creating smart
   content experiments is time-consuming enough, without having to use an interface
   that takes even more of your time.
 * **Here are some of the ways that Marketing Optimizer for WordPress is a better
   solution:**
    - You can stop a low-performing variation before the test is complete.
    - You can run unlimited experiments with unlimited variations (_Google Experiments
      limits you to 5 variations, 12 experiments_).
    - Receive REAL-TIME stats (_Google makes you wait 2 weeks for statistical significance_).
    - Full integration with the Marketing Optimizer web app and its data (_Sales,
      revenue, inbound calls…_)
 * [http://www.marketingoptimizer.com/wordpress/](http://www.marketingoptimizer.com/wordpress/)
 *  [cassel](https://wordpress.org/support/users/cassel/)
 * (@cassel)
 * [12 years, 6 months ago](https://wordpress.org/support/topic/initial-qs/#post-4118414)
 * As I installed this plugin on my test site, I tried to set up an experiment. 
   I probably clicked on the wrong thing and I am trying to delete what I started.
   It does not delete anything. Is there a way to delete experiments or do we necessarily
   keep them all, all the time?

Viewing 2 replies - 1 through 2 (of 2 total)

The topic ‘Initial Qs’ is closed to new replies.

 * ![](https://s.w.org/plugins/geopattern-icon/marketing-optimizer_6e5c59.svg)
 * [Marketing Optimizer](https://wordpress.org/plugins/marketing-optimizer/)
 * [Frequently Asked Questions](https://wordpress.org/plugins/marketing-optimizer/#faq)
 * [Support Threads](https://wordpress.org/support/plugin/marketing-optimizer/)
 * [Active Topics](https://wordpress.org/support/plugin/marketing-optimizer/active/)
 * [Unresolved Topics](https://wordpress.org/support/plugin/marketing-optimizer/unresolved/)
 * [Reviews](https://wordpress.org/support/plugin/marketing-optimizer/reviews/)

 * 2 replies
 * 3 participants
 * Last reply from: [cassel](https://wordpress.org/support/users/cassel/)
 * Last activity: [12 years, 6 months ago](https://wordpress.org/support/topic/initial-qs/#post-4118414)
 * Status: resolved