Title: Message Delivery Failed Trigger
Last modified: October 14, 2025

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# Message Delivery Failed Trigger

 *  Resolved [twlat](https://wordpress.org/support/users/twlat/)
 * (@twlat)
 * [7 months, 2 weeks ago](https://wordpress.org/support/topic/message-delivery-failed-trigger/)
 * Hello, I’m refining the workflow we have and looking for a few more automation
   opportunities. While going through it, I noticed there’s a trigger called “**
   Message Delivery Failed Trigger**”, what exactly can it be used for, and how 
   does it work?

Viewing 1 replies (of 1 total)

 *  Plugin Support [supportomnisend](https://wordpress.org/support/users/supportomnisend/)
 * (@supportomnisend)
 * [7 months, 2 weeks ago](https://wordpress.org/support/topic/message-delivery-failed-trigger/#post-18680677)
 * Hi [@twlat](https://wordpress.org/support/users/twlat/),
 * That’s a great question — the **Message Delivery Failed** trigger can be quite
   useful in maintaining reliable communication with your contacts.
 * Essentially, this trigger activates when a message (like an email or SMS) fails
   to deliver to a recipient. You can use it to **automatically take action** when
   that happens — for example, to resend a message, or to **add a tag** to contacts
   whose delivery didn’t go through.
 * A common use case would be resending a message that contains a discount code 
   or other important content. For instance, if a customer was meant to receive 
   a welcome email with a discount but didn’t because of a delivery failure, you
   can create a follow-up automation using this trigger to resend that message.
 * Keep in mind that the specific action you choose will depend on the **reason 
   for the delivery failure** — whether it’s a temporary issue, a soft bounce, or
   a hard bounce.
 * This trigger helps ensure important messages don’t slip through the cracks and
   gives you better control over how to respond when deliveries fail.

Viewing 1 replies (of 1 total)

The topic ‘Message Delivery Failed Trigger’ is closed to new replies.

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 * 1 reply
 * 2 participants
 * Last reply from: [supportomnisend](https://wordpress.org/support/users/supportomnisend/)
 * Last activity: [7 months, 2 weeks ago](https://wordpress.org/support/topic/message-delivery-failed-trigger/#post-18680677)
 * Status: resolved