Title: Missing Value Parameter in Ads Manager Last modified: August 15, 2023 --- # Missing Value Parameter in Ads Manager * Resolved [glabs](https://wordpress.org/support/users/glabs/) * (@glabs) * [2 years, 10 months ago](https://wordpress.org/support/topic/missing-value-parameter-in-ads-manager/) * I am using Facebook for Woocommerce to install my FB pixel which we use for our sales advertising. Over the past month, we’ve seen about 40% of our purchases come through to Ads Manager missing the purchase value parameter. I believe this might be an event matching issue. It obviously makes accurate reporting of sales results impossible. I’ve worked with Meta’s advanced support team and they believe it is an error with the plugin. We’ve also tried reinstalling and reconfiguring the plugin from scratch but the issue persists. Viewing 4 replies - 1 through 4 (of 4 total) * [hrn1995 (woo-hc)](https://wordpress.org/support/users/aguinaldodarla/) * (@aguinaldodarla) * [2 years, 10 months ago](https://wordpress.org/support/topic/missing-value-parameter-in-ads-manager/#post-16977077) * Hi [@glabs](https://wordpress.org/support/users/glabs/) * I understand that you are experiencing an issue with Facebook for WooCommerce plugin, where approximately 40% of your purchases are missing the purchase value parameter in the Ads Manager. * Based on the information you’ve provided, it seems like you’ve already made some troubleshooting steps, including consulting with Meta’s advanced support team and reinstalling and reconfiguring the plugin. * The issue you’re encountering might be due to a number of reasons. It could be an event matching issue as you’ve suggested, or it could be related to other factors such as the version of the plugin you’re using, conflicts with other plugins or even the settings of your Facebook Ads Manager. * I’d recommend checking to see if there are any other plugins installed that might be interfering with the Facebook for WooCommerce plugin. You can do this by temporarily deactivating all other plugins and see if the issue persists. If the problem is resolved, reactivate the plugins one by one to identify the conflicting plugin. * Lastly, please verify the settings on your Facebook Ads Manager. Ensure that the purchase event is set up correctly and that the value parameter is properly configured. * If after these steps you’re still experiencing the issue, we would appreciate it if you could provide us with more details such as screenshots of the error or any error logs that you may have. This will help us to further investigate and resolve the issue. - **System Status Report**: navigate to **WooCommerce** → **Status**. Select` Get system report` and then `Copy for support`. - **Fatal Error log**: Share a copy of any fatal error log found under **WooCommerce** → **Status** → **Logs**. * Regards, * Thread Starter [glabs](https://wordpress.org/support/users/glabs/) * (@glabs) * [2 years, 10 months ago](https://wordpress.org/support/topic/missing-value-parameter-in-ads-manager/#post-16977508) * Hi [@aguinaldodarla](https://wordpress.org/support/users/aguinaldodarla/) * Thanks for the quick reply. Here is the System Status Report. * Part of the challenge in troubleshooting this issue is that it only happens _some_ of the time and, to test, we need to be running ads. Meta’s support team recommended pausing all ads while this issue was sorted out. * I have the logs including for a day in which we experienced the issue but I fear that there might be consumer privacy concerns with sharing that data in a public forum. Is there an easy way to share that information without including the consumer information? My guess is that our answer is in that log. * ```wp-block-code ` ### WordPress Environment ### WordPress address (URL): https://maluna.com Site address (URL): https://maluna.com WC Version: 7.8.2 REST API Version: ✔ 7.8.2 WC Blocks Version: ✔ 10.2.4 Action Scheduler Version: ✔ 3.5.4 Log Directory Writable: ✔ WP Version: ❌ 6.2.2 - There is a newer version of WordPress available (6.3) WP Multisite: – WP Memory Limit: 1 GB WP Debug Mode: – WP Cron: ✔ Language: en_US External object cache: – ### Server Environment ### Server Info: Apache PHP Version: 8.0.29 PHP Post Max Size: 100 MB PHP Time Limit: 300 PHP Max Input Vars: 1000 cURL Version: 8.1.2 OpenSSL/1.1.1u SUHOSIN Installed: – MySQL Version: 8.0.33-25 Max Upload Size: 250 MB Default Timezone is UTC: ✔ fsockopen/cURL: ✔ SoapClient: ✔ DOMDocument: ✔ GZip: ✔ Multibyte String: ✔ Remote Post: ✔ Remote Get: ✔ ### Database ### WC Database Version: 7.8.2 WC Database Prefix: wp_ Total Database Size: 672.78MB Database Data Size: 575.36MB 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WordPress.org community – 1.6.0 Limit Login Attempts: by Johan Eenfeldt – 1.7.2 Master Slider: by averta – 3.9.1 MC4WP: Mailchimp for WordPress: by ibericode – 4.9.5 Product Feed Manager for WooCommerce: by RexTheme – 7.3.2 Product Feed PRO for WooCommerce: by AdTribes.io – 12.7.8 Product Reviews Import Export for WooCommerce: by WebToffee – 1.4.9 SVG Support: by Benbodhi – 2.5.5 WooCommerce Admin: by WooCommerce – 3.3.2 WooCommerce Autoload Cart: by Jamie Chong – 1.2 WooCommerce Dynamic Pricing: by Lucas Stark – 3.1.9 (update to version 3.2.3 is available) Wordfence Security: by Wordfence – 7.10.0 YITH Pre-Order for WooCommerce: by YITH – 2.13.0 ### Dropin Plugins (2) ### db-error.php: db-error.php object-cache.php: object-cache.php ### Must Use Plugins (2) ### Object Cache Pro (MU): by Rhubarb Group – 1.18.2 System Plugin: by – 4.91.2 ### Settings ### API Enabled: ✔ Force SSL: – Currency: USD ($) Currency Position: left Thousand Separator: , Decimal Separator: . Number of Decimals: 0 Taxonomies: Product Types: external (external) grouped (grouped) simple (simple) variable (variable) Taxonomies: Product Visibility: exclude-from-catalog (exclude-from-catalog) exclude-from-search (exclude-from-search) featured (featured) outofstock (outofstock) rated-1 (rated-1) rated-2 (rated-2) rated-3 (rated-3) rated-4 (rated-4) rated-5 (rated-5) Connected to WooCommerce.com: ✔ Enforce Approved Product Download Directories: – HPOS feature screen enabled: – HPOS feature enabled: – Order datastore: WC_Order_Data_Store_CPT HPOS data sync enabled: – ### WC Pages ### Shop base: #909 - /shop/ Cart: #910 - /cart/ Checkout: #911 - /checkout/ My account: #912 - /mymaluna/ Terms and conditions: #2028 - /terms-conditions/ ### Theme ### Name: GLabs Version: 5 Author URL: Child Theme: ✔ Parent Theme Name: Divi Parent Theme Version: 4.22.0 Parent Theme Author URL: http://www.elegantthemes.com WooCommerce Support: ✔ ### Templates ### Overrides: – ### Admin ### Enabled Features: activity-panels analytics product-block-editor coupons customer-effort-score-tracks import-products-task experimental-fashion-sample-products shipping-smart-defaults shipping-setting-tour homescreen marketing mobile-app-banner navigation onboarding onboarding-tasks remote-inbox-notifications remote-free-extensions payment-gateway-suggestions shipping-label-banner subscriptions store-alerts transient-notices woo-mobile-welcome wc-pay-promotion wc-pay-welcome-page Disabled Features: core-profiler minified-js new-product-management-experience product-variation-management settings async-product-editor-category-field Daily Cron: ✔ Next scheduled: 2023-08-17 10:54:05 -04:00 Options: ✔ Notes: 7 Onboarding: completed ### Action Scheduler ### Canceled: 1 Oldest: 2023-07-23 21:46:17 -0400 Newest: 2023-07-23 21:46:17 -0400 Complete: 2,925 Oldest: 2023-07-16 10:01:02 -0400 Newest: 2023-08-16 09:42:31 -0400 Failed: 23 Oldest: 2022-12-28 09:13:07 -0500 Newest: 2023-05-19 18:03:26 -0400 Pending: 4 Oldest: 2023-08-16 09:56:32 -0400 Newest: 2023-08-17 08:26:49 -0400 ### Status report information ### Generated at: 2023-08-16 09:50:08 -04:00 ``` * [anastas10s](https://wordpress.org/support/users/anastas10s/) * (@anastas10s) * [2 years, 9 months ago](https://wordpress.org/support/topic/missing-value-parameter-in-ads-manager/#post-16980395) * Hi there [@glabs](https://wordpress.org/support/users/glabs/) * Thank you for reaching back, with further details on this. * > I have the logs including for a day in which we experienced the issue but I > fear that there might be consumer privacy concerns with sharing that data in > a public forum. Is there an easy way to share that information without including > the consumer information? My guess is that our answer is in that log. * Please contact us at [WooCommerce.com > My Account > Support](https://woocommerce.com/my-account/create-a-ticket/?form=ticket). You may need to create an account before you can access that page. * Please include the log, along with a link to this forum thread, so that we can keep track of what’s already been done. * We will be able to help you further there. * Thread Starter [glabs](https://wordpress.org/support/users/glabs/) * (@glabs) * [2 years, 9 months ago](https://wordpress.org/support/topic/missing-value-parameter-in-ads-manager/#post-16981605) * Thanks [@anastas10s](https://wordpress.org/support/users/anastas10s/). I submitted a ticket today and will await a response. I appreciate your help. Viewing 4 replies - 1 through 4 (of 4 total) The topic ‘Missing Value Parameter in Ads Manager’ is closed to new replies. * ![](https://ps.w.org/facebook-for-woocommerce/assets/icon.svg?rev=3469606) * [Meta for WooCommerce](https://wordpress.org/plugins/facebook-for-woocommerce/) * [Support Threads](https://wordpress.org/support/plugin/facebook-for-woocommerce/) * [Active Topics](https://wordpress.org/support/plugin/facebook-for-woocommerce/active/) * [Unresolved Topics](https://wordpress.org/support/plugin/facebook-for-woocommerce/unresolved/) * [Reviews](https://wordpress.org/support/plugin/facebook-for-woocommerce/reviews/) * 4 replies * 3 participants * Last reply from: [glabs](https://wordpress.org/support/users/glabs/) * Last activity: [2 years, 9 months ago](https://wordpress.org/support/topic/missing-value-parameter-in-ads-manager/#post-16981605) * Status: resolved