Title: Missing ViewContent Value Parameter
Last modified: October 9, 2020

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# Missing ViewContent Value Parameter

 *  Resolved [moolahdigital](https://wordpress.org/support/users/moolahdigital/)
 * (@moolahdigital)
 * [5 years, 8 months ago](https://wordpress.org/support/topic/missing-viewcontent-value-parameter/)
 * We’ve recently started using PixelYourSite to connect the website to our Facebook
   Pixel.
 * Coincidentally, we received a notification from Facebook saying that “One or 
   more of your ViewContent events is missing a value parameter. This may affect
   your ability to see return on ad spend calculations.”
 * Any insights on how this issue could be resolved would be gratefully appreciated!
 * See this screenshot to view full notification: [https://snipboard.io/gz1Xn2.jpg](https://snipboard.io/gz1Xn2.jpg)
 * The page I need help with: _[[log in](https://login.wordpress.org/?redirect_to=https%3A%2F%2Fwordpress.org%2Fsupport%2Ftopic%2Fmissing-viewcontent-value-parameter%2F%3Foutput_format%3Dmd&locale=en_US)
   to see the link]_

Viewing 1 replies (of 1 total)

 *  Plugin Author [PixelYourSite](https://wordpress.org/support/users/pixelyoursite/)
 * (@pixelyoursite)
 * [5 years, 8 months ago](https://wordpress.org/support/topic/missing-viewcontent-value-parameter/#post-13512062)
 * Hi,
 * We actually have this video about events values. Among other things, it shows
   how you can turn value ON for most WooCommerce events: [https://www.youtube.com/watch?v=KS7Av2vDu4o](https://www.youtube.com/watch?v=KS7Av2vDu4o)
 * And another video explaining when and why you might need value for events other
   than Purchase: [https://www.youtube.com/watch?v=neH2Hc6xXUU](https://www.youtube.com/watch?v=neH2Hc6xXUU)
 * In essence, you can open our WooCommerce tab, click on “Track product pages”,
   turn on Value, and save.
 * Not having value for this event is not usually a problem. However, if you use
   it for value-based Lookalikes, or for ads optimisation, you should enable value.

Viewing 1 replies (of 1 total)

The topic ‘Missing ViewContent Value Parameter’ is closed to new replies.

 * ![](https://ps.w.org/pixelyoursite/assets/icon-256x256.jpg?rev=3178123)
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 * 1 reply
 * 2 participants
 * Last reply from: [PixelYourSite](https://wordpress.org/support/users/pixelyoursite/)
 * Last activity: [5 years, 8 months ago](https://wordpress.org/support/topic/missing-viewcontent-value-parameter/#post-13512062)
 * Status: resolved