Hi,
there isn’t a guide exactly, but I can suggest you this useful full video tutorial, where there is also a quick explanation on how to create a custom audience inside Pixel Caffeine: https://youtu.be/DUn1a291-bA?t=68
I hope it is useful for you 🙂
Thanks for the link – I did watch this one. Seems pretty straight forward to set up an audience based on a page they have visited but was hoping to find out how to do something more specific ie. retarget someone that has visited the website 2+ times, viewed X product but not purchased (for example)..
Unfortunately, we don’t have anything more specific than that video tutorial. Even more, you can find all the possibilities inside the filters box and you can add how many filters you need.
For example, at the moment there isn’t any way to select who have visited the website 2+times, but instead, you can add a filter for the “ViewContent” event for a specific product (https://snipboard.io/KRtC6W.jpg) and exclude the “Purchase” event for that product (https://snipboard.io/VFNwx7.jpg), in order to achieve the second case.
Thanks for the reply Antonino – I think it’s easier to use the FB ads manager 🙂