Title: Using “variable” in UTM tracking
Last modified: June 20, 2018

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# Using “variable” in UTM tracking

 *  [alessandrostella](https://wordpress.org/support/users/alessandrostella/)
 * (@alessandrostella)
 * [7 years, 11 months ago](https://wordpress.org/support/topic/using-variable-in-utm-tracking/)
 * Hello,
    I’m using this plugin with satisfation. Thank you for its developing.
   My question is about UTM tracking. UTM tracking works. Perfectly. It’s good! 
   But I’ve tried to use something like {name_of_social} as utm_medium value (ex:&
   utm_medium={name_of_social}, where {name_of_social} must change according with
   the social name). For my marketing strategies is very important to konw which
   social works better, but I can’t know it without that specific UTM. Can I use
   some stratagem to get the result?
 * Best Regards.
    Alessandro

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 * Last reply from: [alessandrostella](https://wordpress.org/support/users/alessandrostella/)
 * Last activity: [7 years, 11 months ago](https://wordpress.org/support/topic/using-variable-in-utm-tracking/)
 * Status: not resolved