Word count doesn't reflect widget content

How do I get the widget text to be counted when doing Page Analysis? For example:
“There are 122 words contained in the body copy, this is below the 300 word recommended minimum. Add more useful content on this topic for readers.”

But, if you include the box or widget content (in this case BYOB box) that doesn’t compute?

Here’s my client’s site: http://arnoldpartners.com

http://ww.wp.xz.cn/plugins/google-analytics-for-wordpress/