Title: WordPress Functionality — can WordPress accomplish these thing?
Last modified: April 29, 2021

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# WordPress Functionality — can WordPress accomplish these thing?

 *  [madelynfalk](https://wordpress.org/support/users/madelynfalk/)
 * (@madelynfalk)
 * [5 years, 1 month ago](https://wordpress.org/support/topic/wordpress-functionality-can-wordpress-accomplish-these-thing/)
 * Hi there, we are trying to figure out if WordPress will be a good fit for the
   new company blog. The team is looking for answers to the following questions 
   before we move forward. Thanks for all of your help!
 * – Is there variant testing functionality or the ability to plugin with optimizely?
   –
   Is Segment currently set up on WordPress? – How does the functionality of hiding
   pages from specific audiences work on WordPress? – Is there a way to connect 
   WordPress to our customer data? (if we wanted to pull in their pacing or program
   name for example)?

Viewing 2 replies - 1 through 2 (of 2 total)

 *  [George Appiah](https://wordpress.org/support/users/gappiah/)
 * (@gappiah)
 * [5 years, 1 month ago](https://wordpress.org/support/topic/wordpress-functionality-can-wordpress-accomplish-these-thing/#post-14383720)
 * My third attempt at responding to this post. Hopefully, the stars will align 
   this time 😀
 * >  – Is there variant testing functionality or the ability to plugin with optimizely?
   > –
   > Is Segment currently set up on WordPress?
 * WordPress is a general-purpose content management system, not a landing page 
   builder or an A/B testing platform.
 * Basic integration of analytic and optimization tools like Segment, Optimizly,
   MixPanel, Google Analytics, etc with ANY website (not just WordPress sites) involve
   simply placing some JavaScript code in the site’s HTML `HEAD` tag or just before
   the closing `BODY` tag. That can easily be done on a WordPress site — or on ANY
   site for that matter.
 * If you want deeper integration to achieve some specific business goal, you’ll
   first have to define that goal, and if there’s no [plugin](https://wordpress.org/plugins/)
   that does that already, code your business-specific integration yourself. Thankfully,
   WordPress is 100% open source and free, meaning your development “team” is free
   to write custom code to achieve any level of integration allowed by the external
   party (Optimizely, Segment, etc).
 * > – How does the functionality of hiding pages from specific audiences work on
   > WordPress?
 * You can password-protect individual pages, or mark individual pages as “private”,
   requiring a login to access. These are built-in features. If you want specific
   audiences to be able to access specific collection of pages (or you need some
   advanced features like only allowing access for a period of time), you’ll need
   to use a [membership plugin](https://wordpress.org/plugins/search/membership/),
   of which there are dozens.
 * > – Is there a way to connect WordPress to our customer data? (if we wanted to
   > pull in their pacing or program name for example)?
 * Sure, but you may have to do the “connection” yourself. Your customer data is
   sitting in some software, right? And WordPress is another software. No software
   can just “connect” with every arbitrary software out there: a bridge or “integration”
   has to be built for the two software to talk to each other.
 * And since we don’t even know what software is housing this “customer data”, I
   can’t tell you whether there’s an existing integration plugin or not.
 * But this I can tell you again: WordPress is 100% open source software that you
   host yourself. So there’s no limit to what integration you can do as far as WordPress
   is concerned. The only limitations are: 1) What your team is capable of, and 
   2) What the other software allows (if that other software is not also open source
   and self-hosted like WordPress).
 *  Thread Starter [madelynfalk](https://wordpress.org/support/users/madelynfalk/)
 * (@madelynfalk)
 * [5 years, 1 month ago](https://wordpress.org/support/topic/wordpress-functionality-can-wordpress-accomplish-these-thing/#post-14385132)
 * Thank you SO much for taking the time to answer my questions — this is a huge
   help!

Viewing 2 replies - 1 through 2 (of 2 total)

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## Tags

 * [audiences](https://wordpress.org/support/topic-tag/audiences/)
 * [customer data](https://wordpress.org/support/topic-tag/customer-data/)

 * In: [Everything else WordPress](https://wordpress.org/support/forum/miscellaneous/)
 * 2 replies
 * 2 participants
 * Last reply from: [madelynfalk](https://wordpress.org/support/users/madelynfalk/)
 * Last activity: [5 years, 1 month ago](https://wordpress.org/support/topic/wordpress-functionality-can-wordpress-accomplish-these-thing/#post-14385132)
 * Status: not resolved

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