Description
AWO — Automatic Website Optimizer is a lightweight, modular plugin that manages AdSense ads intelligently and displays reading time estimates — completely free. Extend it with AWO Premium for SEO automation, internal analytics, SMTP mail, performance optimization, related posts, traffic booster, and more.
✅ Free Features
📢 Ad Manager
Place AdSense ads in up to 5 strategic positions: before content, mid-content, after content, sidebar widget, and sticky footer. Each position can be individually enabled or disabled. Includes Google Auto Ads integration.
🏷️ Ad Label
Automatically adds a configurable “Advertisement” label above every ad unit, keeping your site compliant with Google AdSense and FTC disclosure policies.
👁️ Viewability Tracking
Uses the Intersection Observer API to track how long each ad is visible in the user’s viewport, so you can identify your most effective ad positions.
🤖 AdSense Auto Ads
One-click activation of Google’s Auto Ads feature. Just enter your Publisher ID.
⏱️ Reading Time
Displays estimated reading time at the top of each post. Customisable: background colour, text colour, font size, and border radius.
🚀 AWO Premium Features
Requires AWO Premium — available at zwareonline.com/plugins/awo
🔍 SEO Optimizer
Automatically generates meta descriptions, Open Graph tags, Twitter Card tags, JSON-LD schema markup (Article, BreadcrumbList, Organisation), canonical URLs, and hreflang tags. No manual entry required.
📋 Table of Contents (TOC)
Automatically builds a table of contents from your post headings (H2–H4). Configurable position, collapsible option, and fully styled.
🔗 Auto Internal Links
Automatically links configurable keywords to related articles within your site. Reduces bounce rate, distributes link equity, and improves crawlability.
📰 Related Posts
Displays a customisable grid of related articles at the end of every post. Configure: number of cards (1–12), module alignment, card text alignment, minimum card width, and optional excerpt/date display.
📊 Internal Analytics
Track page views without Google Analytics or any third-party service. Stats stored in your own database. View 7-day and 30-day activity charts in the AWO dashboard. Zero cookies, zero GDPR issues.
⚡ Performance Optimizer
Improves Core Web Vitals: defers non-critical JavaScript, enables lazy loading, adds LCP preload hints, reduces CLS by reserving ad space, and sets HTTP security headers.
📡 Traffic Booster
Generates an XML sitemap, pings Google and Bing via IndexNow when you publish new content, and enhances your RSS feed with full content and featured images.
🛡️ Ad Obfuscation
Randomises ad container IDs and uses JavaScript injection to make AdSense units harder for ad-blockers to detect.
🔄 Ad Refresh
Automatically refreshes visible ad units after a configurable interval (viewport-only), staying within Google’s policies.
🔔 Anti-Adblock Notice
Detects ad-blocker usage and shows a customisable notice asking users to whitelist your site.
📧 SMTP Email
Replace WordPress’s default PHP mail with a fully authenticated SMTP connection. Supports TLS/SSL, manual auth method (PLAIN, LOGIN, CRAM-MD5, AUTO), AES-256 password encryption, connection validation, and test email.
🌐 Bilingual (ES / EN)
The entire plugin interface automatically detects whether WordPress is installed in Spanish or English and displays accordingly. No language files required.
Screenshots

AWO Dashboard — module status overview and activity chart (Premium). 
AWO Dashboard with Premium active — analytics chart and all module cards. 
Features page — toggle free and premium modules in one unified view. 
License management — activate, deactivate, and check your AWO Premium licence. 
Ad Manager settings — configure Publisher ID and ad positions. 
Built-in guide — accordion-style documentation for every feature. 
Internal Analytics chart — 7-day and 30-day page-view graphs (Premium). 
SMTP Configuration — full mail-server settings with connection validator (Premium). 
Related Posts — customisable card grid on the frontend (Premium).
Installation
- Install directly from the WordPress plugin directory, or upload to
/wp-content/plugins/awo-automatic-website-optimizer/. - Activate the plugin through the Plugins menu.
- Go to AWO Panel to see your dashboard.
- Configure your AdSense Publisher ID under AWO Ajustes de anuncios.
- Toggle modules under AWO Funciones.
- To unlock Premium, install AWO Premium and activate your licence under AWO Licencia.
FAQ
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Is AWO free?
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Yes. Ad Manager, Ad Label, Viewability Tracking, Auto Ads, and Reading Time are completely free.
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SEO Optimizer, Table of Contents, Auto Internal Links, Related Posts, Internal Analytics, Performance Optimizer, Traffic Booster, Ad Obfuscation, Ad Refresh, Anti-Adblock Notice, and SMTP Email. Purchase at zwareonline.com.
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Does AWO send data externally?
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The free plugin makes no external requests. AWO Premium contacts the AWO licence server to verify your licence, and optionally pings Google/Bing via IndexNow (Traffic Booster).
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Compatible with caching plugins?
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Yes — LiteSpeed Cache, WP Rocket, W3 Total Cache, and others.
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Does Ad Refresh violate Google’s policies?
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No. AWO only refreshes ads visible in the viewport, with a configurable interval, which is within Google’s policy.
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Works with Gutenberg?
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Yes — compatible with Gutenberg, Classic Editor, Elementor, Divi, and any editor.
Reviews
There are no reviews for this plugin.
Contributors & Developers
“AWO — Automatic Website Optimizer” is open source software. The following people have contributed to this plugin.
ContributorsTranslate “AWO — Automatic Website Optimizer” into your language.
Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
2.3.0
- New: Unified Features page — free and premium module toggles in one view when Premium is active.
- New: Related Posts customisation — card count, alignment, width, excerpt, date.
- New: Modern UI — gradient headers, hover effects, animated guide accordion.
- Fix: Dashboard banner now correctly detects Premium licence status.
- Fix: Internal Analytics — AJAX action mismatch preventing pageview tracking.
- Fix: Chart tab buttons now correctly switch between 7-day and 30-day views.
- Fix: Guide accordion HTML structure and PRO badge positioning.
2.2.0
- Prefix renamed from
awotoawozwarefor ww.wp.xz.cn compliance. - Contributors: added shinji3rd.
- Dashboard block order: Overview Activity Active Modules Quick Links.
- Migration code added: settings survive prefix rename on upgrade.
2.1.0
- Dashboard version badge reflects active plan (Free / Pro).
- Premium dashboard: module cards and activity chart hidden when licence is not active.
2.0.0
- Initial release.
