rodrimar: in general, the ad quality integration will allow an advertiser to check the URL of the publisher so that they can be sure of the page where they are displaying the ad.
This sounds simple to do, but there are a number of ad networks, exchanges, and other parties that actively try to change the URL so that an advertiser thinks that their ad is on the intended site (e.g. like ebay.com), when in reality it is running in a sophisticated nest of IFRAMES that look like they are coming from ebay but are actually coming from pirate bay!
The way that advertisers deal with this is that they create a ‘white list’ of publishers that they are willing to advertise on. This is a sub-optimal method because of two reasons:
1. There are millions of legitimate websites with quality users that do not get access to ads from these advertisers, because they are not on the advertiser’s ‘white list’.
2. The websites that are already on the ‘white list’ are inaccurately treated as 100% ‘good’, when in reality some ads are being shown on other sites and being fraudulently represented as showing on the white listed website.
If ad quality tools are successful, many more publishers will have access to higher quality ads, and large publishers (that are already on the white list) will get higher fill rates and CPMs, and overall the ad dollars will flow to the right people.
To enable, just click ‘enable ad quality’ from the ad settings in WordPress admin screen.
I spend a lot of my time on ad quality, and am building a company called AdQ which will solve a lot of quality issues for advertisers.
