analytics plugin (returning and new customer)
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When we exported the analytics report from (Analytics > Orders > Export), we encountered an issue where users purchased more than once on the platform. The system incorrectly recognized them as “New users” rather than “Returning users” during their second or third purchase.
The user in the attached photo is a repeated user (Sarah Yang); it should be a returning user.
The page I need help with: [log in to see the link]
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this is the screenshot from the exported file.

Hi @peace27,
Thanks for sharing the screenshot!
It looks like the system incorrectly labeled Sarah Yang as a new customer on a repeat order. This can sometimes happen if the user checked out as a guest, used a slightly different email, or if there’s a delay or inconsistency in how analytics data is processed.
Here are a few things you can check:
- Make sure the email used in both orders is exactly the same (no typos or case differences).
- Confirm whether the user was logged into their account during both purchases.
- If you’re using any third-party plugins that modify the checkout or order process, those might also affect how returning customers are tracked.
To help correct the data, you can go to WooCommerce > Status > Tools and run: Clear analytics cache
If the issue persists then please share with us:
- System Status Report, which you can find via WooCommerce > Status > Get system report > Copy for support.
- Fatal error logs (if any) under WooCommerce > Status > Logs. You could copy and paste it via https://gist.github.com/ and send the link here.
Once we have more information, we’ll be able to assist you further.
Will clearing the cache cause any potential conflicts or affect existing functionalities?
Hi @peace27,
Clearing the WooCommerce Analytics cache won’t cause any conflicts or affect your store’s functionality. It simply resets the stored reports and allows WooCommerce to regenerate them with the latest data.
hi this issue still occured even if we have updated the analytics cache . Below is the system report:
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See: How to create a child theme<br>Theme type: Classic theme<br>WooCommerce Support: ✔ Templates<br><br>Overrides: blocksy/woocommerce/cart/cart.php<br>blocksy/woocommerce/cart/mini-cart.php<br>blocksy/woocommerce/content-widget-product.php<br>blocksy/woocommerce/content-widget-reviews.php<br>blocksy/woocommerce/myaccount/my-account.php<br>blocksy/woocommerce/product-searchform.php<br>blocksy/woocommerce/single-product/tabs/tabs.php WooCommerce PayPal Payments<br><br>Onboarded: ✔<br>Shop country code: ES<br>WooCommerce currency supported: ✔<br>Advanced Card Processing available in country: ✔<br>Pay Later messaging available in country: ✔<br>Webhook status: –<br>PayPal Vault enabled: –<br>ACDC Vault enabled: –<br>Logging enabled: ✔<br>Reference Transactions: –<br>Used PayPal Checkout plugin: –<br>Subscriptions Mode: Disabled<br>PayPal Shipping Callback: –<br>Apple Pay: –<br>Google Pay: –<br>Fastlane: – Admin<br><br>Enabled Features: activity-panels<br>analytics<br>product-block-editor<br>coupons<br>core-profiler<br>customize-store<br>customer-effort-score-tracks<br>import-products-task<br>experimental-fashion-sample-products<br>shipping-smart-defaults<br>shipping-setting-tour<br>homescreen<br>marketing<br>mobile-app-banner<br>onboarding<br>onboarding-tasks<br>pattern-toolkit-full-composability<br>product-custom-fields<br>remote-inbox-notifications<br>remote-free-extensions<br>payment-gateway-suggestions<br>printful<br>shipping-label-banner<br>subscriptions<br>store-alerts<br>transient-notices<br>woo-mobile-welcome<br>wc-pay-promotion<br>wc-pay-welcome-page<br>launch-your-store<br><br>Disabled Features: product-data-views<br>experimental-blocks<br>coming-soon-newsletter-template<br>minified-js<br>product-pre-publish-modal<br>settings<br>async-product-editor-category-field<br>product-editor-template-system<br>blueprint<br>reactify-classic-payments-settings<br>use-wp-horizon<br>add-to-cart-with-options-stepper-layout<br><br>Daily Cron: ✔ Next scheduled: 2025-01-09 06:17:24 +00:00<br>Options: ✔<br>Notes: 97<br>Onboarding: completed Action Scheduler<br><br>Complete: 27,158<br>Oldest: 2025-03-24 08:56:28 +0000<br>Newest: 2025-04-24 08:49:17 +0000<br><br>Failed: 7<br>Oldest: 2024-01-19 10:24:42 +0000<br>Newest: 2025-03-13 02:14:20 +0000<br><br>Pending: 4<br>Oldest: 2025-04-25 04:58:22 +0000<br>Newest: 2025-04-30 04:26:50 +0000 Templates<br><br>Extended logging mode for Store Exporter Deluxe: ✔Inactive Turn on Logging mode<br>Debugging mode for Store Exporter Deluxe: ✔Inactive Turn on Debugging mode<br>Scheduled Export to FTP: ❌ The required FTP functions are not available; ftp_connect()<br>ftp_get_option()<br>ftp_set_option()<br>ftp_login()<br>ftp_raw()<br>ftp_pasv()<br>ftp_pwd()<br>ftp_chdir()<br>ftp_put()<br>ftp_fput()<br>ftp_size()<br>ftp_delete(). Contact your hosting provider.<br><br>Scheduled Export to SFTP: ❌ The required SFTP functions are not available; ssh2_connect()<br>ssh2_auth_password()<br>ssh2_sftp(). Contact your hosting provider. Status report information<br><br>Generated at: 2025-04-24 08:50:51 +00:00<br>Hi @peace27,
Let’s take a step back and review the order notes for both orders. As @mahfuzurwp mentioned, could you confirm whether one of the orders was placed using guest checkout? Also, please check if the same email address was used for both orders.


attachment as follows.
Hello peace27,
Thank you for your reply.
Earlier, you shared information for a customer named Sarah, but now the screenshots show a customer named Santhesh. Please share screenshots of both the Edit Order page and the Exported CSV file for the same customer.
This will help me better understand the issue and assist you more effectively. 🙂
Best regards.
Sarah, after updating the plugin, the user type issue has been partially resolved. However, some user types are still not correctly identified—for example, the user Santhesh.
I’ve exported the latest analytics report, and it appears that the first order couldn’t capture the customer name. As a result, both orders are marked as coming from ‘new’ customers, when in fact they both belong to Santhesh.”

Hello peace27,
I’m glad to hear the issue is partially resolved.
I suspect this might have been a one-time issue and may not occur again. That said, I recommend waiting for another order to see if the problem persists. If possible, you can also ask Santhesh to place a test order to help confirm whether the user type is now being correctly identified.
Let me know how it goes. 🙂
Best regards.
Thanks, but is there any chance that we can solve this instead of partially solving it? Because we are counting users’ commission based on their user type, if the first or second time the user’s type is incorrect, we will give them an extra commission.
Hello peace27,
Thank you for your reply.
I understand you’re concerned about the impact of incorrect user types on commission calculations.
At this stage, we don’t have enough information to identify the root cause or provide a complete fix. That’s why I suggested waiting for a few more orders. In the meantime, could you manually verify the user type for new orders over the next few days? This will help us gather the details we need to better understand and resolve the issue.
Looking forward to your response. 🙂
We haven’t heard back from you in a while, so I’m going to mark this as resolved – we’ll be here if and/or when you are ready to continue.
If you have a few minutes, we’d love if you could leave us a review: https://ww.wp.xz.cn/support/plugin/woocommerce/reviews/
The topic ‘analytics plugin (returning and new customer)’ is closed to new replies.
