Analytics stopped working

Thanks for reaching out @rdhtdr. Based on your comments, I suspect that what you are reporting is due to the Digital Markets Act (DMA) changes, so only visitors who have explicitly given consent are tracked. You’ll find more on this here. This is a requirement in some regions, such as the EEU.

As you’re a Site Kit user, enabling consent mode without configuring it correctly can result in a drop in numbers of site visitors being tracked. You’ll find more on this below:
https://sitekit.withgoogle.com/documentation/using-site-kit/consent-mode/

If you’d like to share your site URL, or preferably your Site Health information via this form, I can check and confirm that Google Analytics is set up and working as expected on your site.