Child Theme and Customizing

OK. I have attempted to create a child theme. Created a style.css with the proper import statement for the parent theme.(Followed the instructions on ww.wp.xz.cn) Seems pretty straight forward. Used the 2012 theme. Used the css example from ww.wp.xz.cn for my testrun, but the child style will not override the parent. I have seen multiple threads re: this issue, but all seem to have different answers, and none seem to work for me. I have attempted this in several themes, yet none work. The site title does not change color from the parent default.

Example code:
/*
Theme Name: Twentytwelve Child
Description: Child theme for the twentytwelve theme
Author: Your name here
Template: twentytwelve
*/

@import url(“../twentytwelve/style.css”);

.site-title a {
color: ##C10E1F;
}