Conditional query's doesn't work

Hi there

I am trying to display a custom single product page with query is_product_category() or is_product_tag()

It just doesn’t work! I turned it from the inside out and I keep scratching my head! The normal page loads. The query returns always false.

The code is as follows:
https://postimg.org/image/amvvx8gcx/

https://ww.wp.xz.cn/plugins/woocommerce/