Conversion ID

  • Resolved jantjed

    (@jantjed)


    9 years ago

    I’ve imported a conversion/goal from Analytics into Adwords. Adwords does not create a conversion ID then. What do i need to fill in at the conversion field in the plugin settings or can i leave this empty?

Viewing 4 replies - 1 through 4 (of 4 total)
  • Plugin Author alekv

    (@alekv)

    9 years ago

    Hi @jantjed

    You can’t use the imported Analytics conversion and the AdWords conversion at the same time. Conversions would be double counted.

    You’ll first have to decide which one to use, Analytics or AdWords.

    Using AdWords conversions with our plugin has certain advantages. For instance we make sure not to double count conversions, etc.

    So if you decide to use AdWords conversions you’ll have to:
    Deactivate the Analytics conversions.
    Create a new AdWords conversion pixel in AdWords: https://goo.gl/nXDeoM.
    Take the conversion ID and conversion label from the pixel and save into our plugin.
    Done

    Thread Starter jantjed

    (@jantjed)

    9 years ago

    Hi alekv,

    Thx for you reply. I only use the imported analytics goal in Adwords. So i have no conversion ID. What should i do then?

    Plugin Author alekv

    (@alekv)

    9 years ago

    @jantjed

    As mentioned in my earlier post. You either decide to only use the imported goal from Analytics. Or you disable it an start using the AdWords conversion pixel. Instructions on how to do it you’ll find here: https://goo.gl/nXDeoM

    gregppc

    (@gregppc)

    8 years, 11 months ago

    @jantjed

    I’m assuming you are tracking transactions (as opposed to views of key pages or cart adds). If you can you should implement Adwords conversion tracking. Adwords and analytics track conversions quite differently, and their reporting times vary.

    Your campaigns will do better with native conv tracking. You can still track conversions within analytics, especially if you have enhanced ecommerce enabled and the analytics code is set up properly (universal analytics).

    Goals are good for funnels, but enhanced ecomm is better, providing additional ecomm data as it relates to transactions (conversions).

    • This reply was modified 8 years, 11 months ago by gregppc.
Viewing 4 replies - 1 through 4 (of 4 total)

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