Conversions not counted correctly

  • Resolved cutu234

    (@cutu234)


    1 year, 2 months ago

    We’ve set up a CSS test for testing two versions of the cart and checkout page. Goal is the purchase of a product. The test scope is set for only these two pages. It works just fine. However, we get conversion rates of around 20 to 25 %. This can’t be true. Some months ago we tested a plugin for abandoned carts. We could easily see that more than 95% of users that put something in the cart did eventually purchase something. A conversion rate of 25 % seems way too low. This is not a major problem per se, but it increases the time until we can stop the test. Additionally, it increases the number of page views needed.

    Theoretically, users may visit the cart or checkout page without having something in the cart. Bots might increase the page views, too. Would a PHP test be a better solution? I could check the cart like so and echo out the CSS:

    if ( WC()->cart->is_empty() ) {
    echo "";
}

    Would you consider this a proper solution?

    • This topic was modified 1 year, 2 months ago by cutu234.
    • This topic was modified 1 year, 2 months ago by cutu234.
Viewing 3 replies - 1 through 3 (of 3 total)
  • Plugin Author David Aguilera

    (@davilera)

    1 year, 2 months ago

    Every time a visitor sees either page, a page view will be triggered. So, for example, if a single visitor sees the cart page first, then the checkout page, and then completes a purchase, that would result in a 50% conversion rate (2 page views, 1 conversion).

    Thread Starter cutu234

    (@cutu234)

    1 year, 2 months ago

    Hi David,

    yikes, my mistake. You’re absolutely right, of course. Users will probably visit the cart page several times. This will affect the conversion rate. Thank you very much for the explanation.

    Thanks, Mike

    Plugin Author David Aguilera

    (@davilera)

    1 year, 2 months ago

    No worries! Happy to help! 😊

Viewing 3 replies - 1 through 3 (of 3 total)

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