Customer Decision Process Features

There could be some Customer Decision Process Features

1) A box for the visitor to store notes in for each product.
maybe they want to research it more, or record information from somewhere else.

2) Ask a question from the Full comparison list

3) A slider or way to assign a level and a priority of choice to a product. So they can do things like “I’d give this about a 7”, then sort by order of “personal choice rating”, then say “oh, but that was rough. Now I look at this one and that one, that one is better for me than this one, so I will give it a higher placing in my list (or adjust the rating – or re-evaluate my values I use for making choices).

4) This process could be applied to each feature or performance parameter of a product, so they rate each feature for them self, and rate the relative importance of each feature, and the system would total the scores for each product and place them in order.

These features help the potential customer make decisions on the path to purchase, but also help them clarify their thinking and priorities, when decisions might otherwise be overwhelming.

There are possible advantages that can be gained from collecting data of these choices (and what was not chosen from the comparison, and why, time taken, toss up between options, search engine optimization, etc