cycle slide show

How to implement a cycle slide show? I just know to implement the shortcode of http://www.concursosparaengenharia.com.br. I need to implement like in the website http://www.empreenderando.com.br, this is my website too. In the plugin HTML Javascript Adder on empreenderando:

<script type=”text/javascript”>
jQuery(document).ready(function(){
jQuery( ‘.cycle-slideshow’ ).cycle({
speed: 500,
timeout: 6000,
fx:”scrollHorz”
});
});
</script>
<div class=”cycle-slideshow” data-cycle-slides=”.dfad”>
[dfads params=’groups=9&limit=3&ad_class=random_ad’]
</div>

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