Does this plugin generate a datalayer?

  • Resolved dentreprise

    (@dentreprise)


    2 years, 7 months ago

    Hi, a customer asked me to audit his analytics tracking, it’s set up with GTM, but during my test i noticed that 2 purchase event are received, because 2 datalayers “purchase” exists.

    I know the origin of one of the 2 datalayers, and my theory is that pixel manager generate the second one, but i can’t find anything about this in the plugin description.

    So does pixel manager generate a purchase datalayer?

    If yes, is it possible to deactivate this feature in settings?

    Thank you.

Viewing 4 replies - 1 through 4 (of 4 total)
  • Plugin Support Leeberty

    (@aaronvincentlee)

    2 years, 7 months ago

    Hi @dentreprise,

    Thanks for the post! Allow me to assist you on this.

    So does pixel manager generate a purchase datalayer?

    Yes. The Pixel Manager is using its own wpmDataLayer and is sending all events directly to GA (and Google Ads, Facebook, etc.).

    PMW sends all specified events to Google Analytics.

    We don’t recommend activating both PMW and GTM at the same time, as it can cause inconsistencies with conversion tracking.

    Please see: https://sweetcode.com/docs/wpm/faq#does-the-pixel-manager-support-the-google-tag-manager-gtm

    I hope this helps.

    Feel free to reach out if you have more questions.

    Thread Starter dentreprise

    (@dentreprise)

    2 years, 7 months ago

    Thank you for confirming my theory.

    There are no settings to deactivate this datalayer?

    Plugin Support Leeberty

    (@aaronvincentlee)

    2 years, 7 months ago

    Hi @dentreprise,

    You are most welcome!

    “There are no settings to deactivate this datalayer?“

    I’m afraid that there is no way to disable the Pixel Manager’s datalayer.

    The PMW relies on its own wpmDataLayer to ensure proper functioning and seamless integration with Google Analytics. Disabling or bypassing this data layer would compromise the functionality of the Pixel Manager. It’s designed to operate efficiently with its specific datalayer for optimal performance.

    If you intend to leverage the benefits of the Pixel Manager, it’s essential to work within the established framework, utilizing the designated datalayer for accurate and reliable event tracking.

    I hope this helps.

    Feel free to reach out if you have further questions. 🙂

    Plugin Support Leeberty

    (@aaronvincentlee)

    2 years, 5 months ago

    Due to inactivity, I’m closing this thread for now.
    Feel free to add a new reply to continue the conversion for this support request.

Viewing 4 replies - 1 through 4 (of 4 total)

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