Thread Starter
jraffo
(@jraffo)
btw, it’s the 2.2 free version of the plugin.
Hi jraffo,
Pixel Helper terminology can be a little confusing in this matter, but you don’t have 2 actual pixels on that page. There is one pixel with 2 different events:
1. The default PageView event, triggered on every page where the pixel code is present
2. A standard Lead event that you probably created for that URL using PixelYourSite plugin.
There is no error!
Thanks for using PixelYourSite
PS If you find the plugin useful, please give us a five star rating. It will be really appreciated
Thread Starter
jraffo
(@jraffo)
But it says we received 7 lead submissions. we have not ANY at all in our inbox. something is wrong with the conversion pixel i set up in the plugin. Can you advise if there’s something i can do or do they look ok to you?
Well, once again Facebook can be deceiving… they consider each event on your site as a conversion. This is one problem that you can solve by creating custom reports.
We have an article about how to customize FB reports: http://www.pixelyoursite.com/facebook-ads-reports-optimisation
Then, the way you created the pixel, every time a user lands on that page from an ad, FB will see it as a Lead. This pixel triggers on page load.
If you try to capture users with an email form and trigger an event when an email is submitted, there are 2 possibilities:
1. Redirect the user to a different page after the email is submitted and add the lead event on that final page.
2. Use a dynamic event on the form’s button.
Let me know if this explanation helps you
I forgot to ask you, where do you see this event count?
If you’re looking at the event tab in Ads Manager, they take in consideration every event that was triggered, and not only the users coming from the ads.
So if that page loaded 7 times, there are 7 Lead events reported. I myself loaded the page a few times when I tested it, you probably did the same…
Thread Starter
jraffo
(@jraffo)
i click on tools tab>pixels>events and it says leads 8 and complete registration 6 ( a pixel i had before but then deleted it) this is a bit confusing because facebook makes it seem like it counts however many people complete a form submission. What you’re saying makes sense because although i have leads and complete registration counts i have no actual leads in my inbox. i think i’m going to have the page redirect to a thank you page and make my life easier because google analytics is also counting page loads as goals. at this rate i have no idea what’s really happening with my ads. it’s misleading because if leads are only page loads, then what are page views and view content events? Are they the same?
You are right, as I said, the terminology can be a little confusing.
You can set up the standard events whatever way you want (if you’re not using FB Dynamic Products Ads)… It is best practice to use the Lead event for something that can be consider a lead, but it is up to you.
So redirecting the users after completing the form and triggering the Lead on that page is a better strategy (keep in mind that if someone loads the page coming from a source other then the form, the Lead event will still be triggered)
Regarding the number of times FB says your event triggered, that tool is mostly to check if the event is working and is not a real report to take into consideration. For a real understanding of what’s going on with your ads, use the reports in Ads Manager. Customize them according to your needs, as described in the article from my previous message.
Thread Starter
jraffo
(@jraffo)
Thank you, this was very informative!
Good luck with your ads!
Don’t forget to rate our plugin.
Thread Starter
jraffo
(@jraffo)
actually one question, should i make the thank you page no index to prevent someone landing on that page by accident?
It is better to make it noindex, but this will not be 100% efficient.
Remember: In the normal reports FB will only show the events triggered by someone coming from the ads, and chances from such a user to load the final page by mistake are really low. So there is not much to worry.
The only way you can be really sure is to use a dynamic event, but it is not necessary for what you try to achieve at this point.
Thread Starter
jraffo
(@jraffo)
ok thanks. ill be sure to rate the plugin, the customer support is right on!!
