Hi,
Yes, it’s possible, and not complicated.
Step 1 – On Google Ads:
You can transfer the keyword using the tracking template field, or using the final URL field. You can use the {keyword} parameter to automatically add the keyword from your campaign to the URL users will be redirected to.
For example: if you choose to use the Trecking Template field, you can paste this string: {lpurl}?product={keyword}
And if you choose the final URL, than, simply: your-page.com?product={keyword}
Step 2 – On your website:
Use our query string DKI shortcode to display the keyword from the URL on your page. Based on the example above, the shortcode you should paste is:
[ifsoDKI type=”querystring” parameter=”product”]
* You can replace the parameter name (“product” in our example). Just make sure you replace it ob both the shortcode and on Google Ads
** You can read more about DKIs here: https://www.if-so.com/help/documentation/dynamic-keyword-insertion/
I hope it helps, please let me know.
Hi thank you for the reply.
I’m sorry but I’m not sure I follow.
This is the landing page https://www.barillio-barware.com/elementor-3581
How do I create a designed headline using Elementor step by step, that will change according to whatever the person searched on google and clicked for (I have no idea what keyword that will be of course, I need that value to be dynamic).
And how should I implement it on Google Ads, If I refer all the keywords to the same landing page then it should be the same URL for all 120 keywords?
Hi again,
I will send a video in a couple of hours.
Thank you!
Sorry for the urgency, I have a campaign waiting to go live and I have to get this sort out before.
My pleasure. You can see the video here:
https://www.if-so.com/dynamic-keyword-insertion-in-google-ads/
I hope it helps. Please let me know.
Hi, thank you for the detailed video!
1. I’ve done exactly the same as the video, but when I’m pasting the link https://www.barillio-barware.com/elementor-3685/?product=keyword I’m getting 404 page not found. what am I doing wrong?
2. If I follow correctly, the explanation in the video means that all I have to do after I paste the DKI Shortcode is just paste this url on all keywords https://www.barillio-barware.com/elementor-3685/?product={keyword} is that correct?
3. The only way to make sure that the value is actually drawn from the user’s search term is to have an active campaign and click on it myself?
Thanks.
1. It looks like the parameter “product” is reserved by your theme or another plugin. You’ll need to change it to something else. For example:
https://www.barillio-barware.com/elementor-3685/?pro=keyword
2. Correct. You can use the bulk edit for that. You don’t have to do it one by one.
3. Yes. I would try it once in order to be 100% sure that everything works fine.
Great it is wotking now.
How do I use it with UTM?
And is there a way to make sure that the dynamic keyword appears will be capitalized?
Even if the user search for high heels, the title will show High Heels.
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This reply was modified 5 years, 8 months ago by
yarintosh.
Also I see that the dynamic headline is causing the page to load much slower.
https://www.barillio-barware.com/cocktailsets/
Vs
https://www.barillio-barware.com/cocktailsets/?productlp=keyword
GTmetrix says that the “Your page generation time is slow”
Any tip on how to solve that?
The idea with UTMs is exactly the same, simply replace the parameter in the shortcode with the UTM. For example:
[ifsoDKI type=”querystring” parameter=”utm_source”]
You can capitalize the first letter or the whole word using CSS:
To capitalize the first letter: text-transform: capitalize;
To capitalize the whole word: text-transform: uppercase;
You can learn more here: https://www.w3schools.com/cssref/pr_text_text-transform.asp
Regarding the loading page speed, are you using a caching plugin?
1.Pasted this
{
text-transform: capitalize;
}
In the Shortcode Heading widget Custom CSS, seems like nothing changed.
2. Is this UTM correct according to your example?
https://www.barillio-barware.com/muddler-offer/?utm_source=%7Bkeyword%7D&utm_medium=Search&utm_campaign=Muddler
3. Yes I am using caching plugin, I figured it takes extra time since it’s creating the script on the server side.
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This reply was modified 5 years, 8 months ago by yarintosh.
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This reply was modified 5 years, 8 months ago by yarintosh.
1.
Please try this one:
.elementor-heading-title {text-transform: capitalize;}
If it’s not working, please contact us via [email protected] and send WP credentials, we’ll find the right way
2. The shortcode [ifsoDKI type=”querystring” parameter=”utm_source”] will show %7Bkeyword%7D in your example.
3. Yes, that’s must be it. Unlike our standard triggers’ shortcodes that can be rendered via Ajax, we still don’t have the option to do the same with the Dynamic Keyword Insertion shortcodes. We will try to add this option in the future. I believe it’s feasible.
1. Working! Thank you!
2. Then what is the right way?
https://www.barillio-barware.com/muddler-offer/?utm_source={keyword}&utm_medium=Search&utm_campaign=Muddler
3. Yes I guess it can’t be cached since there is no way to predict what keyword is going to be entered.
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This reply was modified 5 years, 8 months ago by yarintosh.
1. Great 🙂
2. Yes, this one looks good. You can test it and see if it works.
