Facebook Campaign Objective Problem

This has nothing to do with the plugin.
It’s facebook advertising 101 , you really need to learn this before you burn money on ads.
Facebook has a free course and lots of information, just check out Facebook Blueprint at the bottom of the page!
https://www.facebook.com/business/ads

Generally though, you should never use Traffic campaign if you can actually install a pixel properly.
if you want comments on the facebook post itself, use Post Engagement for broad audience, and/or Reach campaign for an already-engaged audience e.g people who have interacted with your page, website, or content.
for Post Engagement campaigns, it’s often better to use a static image for your ads, or carousel with images – and not a video post, due to the retarded way facebook is counting Engagements on video posts. (every accidental view is considered engagement! )
if you want comments on your actual wordpress landing page, then you need to install a custom pixel even to fire every time someone comments, and after you get 50 events like those, change the campaign objective to Conversions and select that custom event to optimize for.

• This reply was modified 5 years, 3 months ago by JST.