Formatting meta data/custom fields?

I have added some custom fields/meta data to some of my blog posts.

I need to include that data in two areas of my site, but need it displayed differently in each instance.

So for example, I have the following additional fields added in the custom fields section for a post;

Box cover
Watch Online
Buy DVD

Now, I used the <?php the_meta(); ?> code in my home page’s template, and it all looks good. I have a small thumb-nail (Box cover), then under that I have the link for “watch Online”, and under that the link for “Buy DVD”. So everything there is pretty much perfect.

Now, when I include the same code (<?php the_meta(); ?>) in my actual blog post template, I do not want the thumbnail showing up, just the two text links.

Is there a way to format this with each place I want that data to appear?

Thanks all!