Per your screenshot, Google is rewriting the SEO title for you in the search results. Google often does that and recently published official news about this as well. You could find it here: https://developers.google.com/search/blog/2021/08/update-to-generating-page-titles
Note: we looked at your website and can confirm that Yoast SEO is generating the </title> meta correctly as expected. You can find more information about it here to troubleshoot the issue further: https://yoast.com/help/my-seo-title-isnt-displayed-as-i-have-entered-it/
@prololex Whereas Google typically uses the title and meta description from the page’s metadata for indexing, this is not always the case. Google will sometimes modify or ignore the title and meta description when it sees fit, as well as sometimes adding the brand or site name to the end of your title.
This behavior is not due to the plugin not functioning as expected, but rather is due to Google using another value for the title and meta description that it indexes, as it’s algorithm has concluded that there is a better version to index. We have additional information on this topic available at the following links: Google Shows Different Titles For My Site and Google Shows The Wrong Meta Description For My Site.
If Google is ignoring the title or meta description you have created for a page and creating it’s own based off the page’s content, we would recommend creating new ones that reflect the page’s content. Please refer to the aforementioned articles as they include recommendations for crafting a page title which will help increase the likelihood that Google will use the title and meta description that you specified, instead of it’s modified version.
Additionally, we have a guide on how to write clean and meaningful meta description for your pages and posts by following the steps it outlines: How To Create The Right Meta Description.
Hey,
Thanks for your reply. Mayby its not problem with plugin? I think it’s after wordpress update. I have the same the text everywhere and its from my site store description HEADING pleas take a look. I cant’ change it.
https://imgur.com/a/nszCI5Y – https://couponsnake.com/store/jot-bikes
It’s changed automatically almost on all google search results automatically like here. I want my custom text like previously because it’s affect my traffic. Can I do this?
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This reply was modified 4 years, 9 months ago by
prololex.
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This reply was modified 4 years, 9 months ago by prololex.
@edit 2
It shows Store custom heading in google search results from my theme settings – https://imgur.com/mBOCYsY
What can I do now to have a custom results in Google?
Hi @prololex
As mentioned, what we can control in the Yoast SEO plugin is the <title> tag output, which is what you enter in the SEO title field.
As for the title output from your theme or other plugins, you might have to check and investigate that further.
Whereas what would actually output in the SERP would really depend on Google as they sometimes do ignore the <title> tag output and show something else entirely. You can try and use the site: search operator and see the result without any search term manipulation – https://yoast.com/help/my-seo-title-isnt-displayed-as-i-have-entered-it/#search-term
Since Google has also recently published an update on how it generates page titles, you might also want to put emphasis on your H1 heading titles accordingly – https://developers.google.com/search/blog/2021/08/update-to-generating-page-titles
Best of luck in further optimizing your page titles!
