Great Google Analytics Alternative

In many ways I feel like this is superior to Google Analytics. It has taken some time to adapt to after having spent the last several years with Google Analytics and then relearning Google Analytics for GA4. Matomo is much simpler to set up than GA4 for your basic reporting needs and can dive pretty deep in to things when need be. My usage is pretty basic at this point but I have completely disconnected my Google Analytics accounts and have no intention of returning.