Hi @jurrevdv ,
Great question, this comes up quite often when setting up automations after your store already has activity.
- For event-based automations (like Order Placed or Subscribed):
You can enable “Trigger retrospectively” in the Trigger block settings. This allows contacts whose event happened within the first delay window to enter the workflow.
- If you need to include contacts immediately or the automation doesn’t support retrospective triggering:
You can create a segment-based automation and enable “Trigger workflow for contacts in the segment”. This will include existing contacts who meet the criteria.
We’ve also prepared a guide that walks through how to run automations for past events (retrospective triggering) in more detail:
https://support.omnisend.com/en/articles/4294537-run-automations-for-past-events-retrospective-triggering
This way, you can make sure your automations also capture contacts who were already active before the workflow was set up. If anything comes up while setting this up, we’re always here to help.
