Hi,
If you just want to put a simple text link, you can do from within the visual editor by writing the wording of the link (for instance – Click here to read more about this great product) then highlighting it and pressing on the Insert Link button in the toolbar (or with the keyboard, press Alt + Shift + A). A little link options box will pop up. In the text box at the top entitled Link URL you must put the web address of the site you want to link to (for instance – http://www.greatwebsite.com/product) and then click Insert. Your wording should now appear underlined in the text box. Click Update Post and when you view your post you will see that you can click on your link wording to go through to the website you have specified.
You can also do this in the HTML editor by typing something like this:
<a href="http://www.mygreatwebsite.com/product">Click here to read more about this great product</a> .
I hope that helps. You might have something more complex in mind though?
All the best,
Rory. 🙂