Link Text? (Read More)

Whats it called when you Copy an Article from a Website and get a link back like this:

Example: http://www.justinbieberzone.com/

Selena Gomez has revealed that boyfriend Justin Bieber was “cool” watching her kiss another guy in her new movie Monte Carlo .

Read more: Justin Bieber FanSite // Latest News, Pictures, Songs, Music Videos, Tickets 2011 http://www.justinbieberzone.com/#ixzz1QnuAckPk

How do you get the READ MORE Option? how do you get that?