Hi @twlat,
That’s a great question — the Message Delivery Failed trigger can be quite useful in maintaining reliable communication with your contacts.
Essentially, this trigger activates when a message (like an email or SMS) fails to deliver to a recipient. You can use it to automatically take action when that happens — for example, to resend a message, or to add a tag to contacts whose delivery didn’t go through.
A common use case would be resending a message that contains a discount code or other important content. For instance, if a customer was meant to receive a welcome email with a discount but didn’t because of a delivery failure, you can create a follow-up automation using this trigger to resend that message.
Keep in mind that the specific action you choose will depend on the reason for the delivery failure — whether it’s a temporary issue, a soft bounce, or a hard bounce.
This trigger helps ensure important messages don’t slip through the cracks and gives you better control over how to respond when deliveries fail.
