Next/Prev Post Link with Custom HTML

Is it possible to have custom HTML and a custom field inside of the Next and Previous Post Link?

For example, I’d like to do something like this:
<?php next_post_link('<h5>Next:</h5><h6>%link</h6><div class="image"><img src="images/thumb.png"></div>', '%title'); ?>

and it come out like this:

<a href="<?php the_permalink(); ?>">
        <h5>Next:</h5>
        <h6><?php the_title(); ?></h6>
        <div class="image"><img src="images/thumb.png"></div>
</a>