No dummy data

Hi, just discovered your super nice theme. Followed all instructions. When uploading .xml, .dat and .wie (saved on notepad with files extension & all files) everything looks fine. There is just no images, no icons, no menu, only basic text same from the beginning when you install theme. Can you help set it like your demo? And where is the “Add listing” form and payment gateways, I do not see it anywhere in documentation. Quite important if you want clients. Or do we have to add a plugin like Directorist on top? Thanks for your help.
Screenshots:
Home page: http://prntscr.com/rd5d2h http://prntscr.com/rd5dd1
When you import files it says navigation menu in footer imported OK but there is none: http://prntscr.com/rd5dr3
Media is empty: http://prntscr.com/rd5eo6
No way to add icons for categories: http://prntscr.com/rd5f2b
2 pages that I created, if not would be none, nothing like “Listings” “Categories” “login” “Register” “Add listing” etc.. thanks again