Hi @foliasound! Thanks for reaching out to us!
This sounds more related to your SEO plugin than WooCommerce, are you by chance using YOAST?
If so, here’s a great article about setting up and using your focus keyphrase:
https://www.wpbeginner.com/beginners-guide/how-to-properly-use-focus-keyphrase-in-wordpress-beginners-guide/
Let us know how it goes! All the best,
Hey, Andre, thanks for a quick reply! Yes, the site mechanism includes YOAST, but there’s simply no keyphrase field to fill it in 🙁 Seriously – and that’s my main concern.
The only Yoast box that’s there lets me enter product identifiers like GTIN or ISBN that I don’t have and apparently don’t need. And the point is that my product can’t be sent for a review until I enter the keyphrase, at least this is what WordPress and its SEO check is saying to me out there.
I wrote an e-mail to Asbjoern from asoundeffect.com asking for support, but I thought that I should also look for solutions here 🙂
Thanks for your support, Andre, and hope to hear from you again!
Hi @foliasound!
No worries! I’d recommend checking it out directly in the YOAST forum for a better assistance.
Meanwhile, something that you can consider checking is:
– Does your user have the authority to add it?
– Double-check if the YOAST is marked to be shown on your Screen Options;
You can find the Screen Options button at the top right of your screen:

Image link: https://snipboard.io/GjzuDc.jpg
If everything is correct, you should see a widget at the bottom of your page, like this:
Image link: https://snipboard.io/fU1mKn.jpg
I hope this helps!
My very best,
We haven’t heard back from you in a while, so I’ll go ahead and mark this as resolved – we’ll be here if and/or when you are ready to continue.
Thanks.