Hi blake13,
thanks for reaching out.
Which of your three ad units works best right now? I can imagine that this is also different for mobile and desktop.
I would try moving the header ad below the header image on the homepage, so it doesn‘t scroll away quickly.
With 200×200, the sidebar ad has a format with rather less competition. Unfortunately, a Medium or Large Rectangle wouldn’t fit here either. I would move the ad unit into the content so that it can be larger and work on mobile, too.
I would also experiment with the footer ad being placed in the content. You could use the Content placement to move it before the last paragraph.
A Matched Content ad might be worth a try, too and a link unit within the “What Can Be Recycled?” section.
I hope that helps.
Thomas
Thank you for your advice, we have followed some of your advice but weren’t sure what you meant with the link unit?
Thanks again!
With “link unit” I was referring to a specific ad type in AdSense, see https://support.google.com/adsense/answer/15817.
Thomas
Thank you! Where do you think these are worth trying?
I would test them in the “What Can Be Recycled?” section, because you already have links there and the link unit could integrate well.
Thomas