ORDER ATTRIBUTIONS

Hi there!

The attribution data you’re seeing — such as Source: Trustpilot, Campaign: logo_click, and Medium: company_profile — comes from UTM parameters that are used to track where your site traffic originates.

In this case, it means the customer likely reached your store by clicking your store’s link on your Trustpilot company profile (for example, the logo or link displayed on your Trustpilot page).

Here’s what each parameter generally indicates:

• Source (trustpilot): The website where the visit came from.
• Medium (company_profile): The type of placement or link (your Trustpilot business profile).
• Campaign (logo_click): The specific action that led to the visit — in this case, a click on your logo.

So, this isn’t an error — it’s simply showing that the order originated from a visitor who clicked your website link on Trustpilot.

Since WooCommerce itself doesn’t generate or track this type of attribution data, could you please confirm which tracking or analytics plugin you’re using on your site. That will help us better understand where this data is coming from.

Hi there!

Generally, UTM parameters like the ones you’re seeing (source=trustpilot, medium=company_profile, campaign=logo_click) are added automatically when a visitor clicks a tracked link, regardless of whether they were logged in to Trustpilot or not.

I’d recommend checking with Google Site Kit support for a more detailed explanation of how that data is tracked and attributed.

Please note that in this forum, we only provide support for WooCommerce core features that aren’t working as expected, without any third-party plugins involved.

Also, if you’ve found WooCommerce helpful for setting up your store, we’d really appreciate a 5-star review — it helps us a lot! ⭐
https://ww.wp.xz.cn/support/plugin/woocommerce/reviews/#new-post