Parse error: syntax error, unexpected ‘<‘

My blog, http://www.triadwholesaledeals.com has an error in the sidebar php on line 17. Here is a copy of it:

<div id=”allsidebars”>
<?include”translate.php”?>
<div class=”sidebarswrapper”><div class=”sidebars”>

<?php if (get_option(‘greeting’) || get_option(‘welcomemessage’)) {
echo “<div id=’welcome’>”;
if (get_option(‘greeting’)) {
echo “<h2>” . get_option(‘greeting’) . “</h2>”;
}
if (get_option(‘welcomemessage’)) {
echo “<p>” . get_option(‘welcomemessage’) . “</p>”;
}
echo “</div>”;
} else {
echo “<div id=’welcome’><h2>Welcome!</h2><p>To customize this message, please go to your Admin panel and find Presentation->Theme Options. Modify at will!</p></div>”;
}
<div class=”sidebarsbottom”></div>
</div> <!– Closes Sidebars –>
</div> <!– Closes SidebarsWrapper –>

Any assistance would be greatly appreciated. Thanks