Passback for ad network tag

  • Resolved hughmacken

    (@hughmacken)


    6 years, 2 months ago

    We plan to run a third party ad network tag on our client’s site via Advanced Ads. When the third party network does not have an ad to serve, they need to passback to our passback tag which will display our house ads as fallback. Is there any way to create a passback ad unit with advanved ads and then supply the third party ad network with a passback tag that will display ads targeted to that passback ad unit? Would I need to create an ad server as explained here https://wpadvancedads.com/ad-server-wordpress/ ?

Viewing 4 replies - 1 through 4 (of 4 total)
  • henningaa

    (@henningaa)

    6 years, 2 months ago

    Hi hughmacken,

    thanks for reaching out.

    The passback ad procedure of Advanced Ads works within ad groups. If one ad of the group is not displayed the next ad would be loaded.

    Please see the manual right here.

    Please let me know if you need anything else.

    Best regards,
    Henning

    Thread Starter hughmacken

    (@hughmacken)

    6 years, 2 months ago

    Henning – I’m not sure this will help in my situation. To clarify, the ad network is providing me with their ad tag, similar to Google Adsense code. The ad network needs a passback tag *from me* which *they will fire* when they do not have an ad to serve.

    henningaa

    (@henningaa)

    6 years, 2 months ago

    Hi hughmacken,

    Thanks for the reply.

    In that case, you can go with the simple ad sever and let them deliver your ad back to you.

    Please let me know if you need anything else.

    Best regards,
    Henning

    Thread Starter hughmacken

    (@hughmacken)

    6 years, 2 months ago

    Thanks, Henning!

Viewing 4 replies - 1 through 4 (of 4 total)

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