PHP Syntax

I know pretty much nothing with php…

I am using a plugin (Get Custom Field Values)which calls a function: c2c_get_custom
I want to include the other wordpress functions the_title & the_permalink but am not sure how.

Here is my best stab at it, which does not work. I hope you can see what I am trying to to. I think my syntax is not correct. Not sure how to use variables within another function like this.

Thanks

<?php
    $mytitle=the_title();
    $myLink=the_permalink();
    echo c2c_get_custom('thumbnail', '<a href="$myLink"><img align="left" title="$mytitle" alt="$mytitle" border="2" src="http://mysite.com/img/small/', '"></a>', 'blank');
?>